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Description

Gather data on user experiences to enhance website efficiency and assess return on investment. Attain comprehensive insights into user behavior by examining their interactions with website features and linking these to business outcomes. Identify which functionalities most significantly affect revenue through tailored dashboards, while also analyzing the effects of resources like images and scripts on usability. Take proactive measures to address performance issues, ensuring any website modifications are assessed for their influence on revenue. Collect and retain data from all user events for historical analysis over a 13-month period, allowing for a thorough evaluation of key metrics across the site to refine digital strategies. This process incorporates Google Core Web Vitals to ensure optimal performance. Utilize advanced “what-if” scenarios to predict how changes could affect site efficiency, while distinguishing between human users and bots to assess their impact on business metrics. Implement automatic detection of atypical behavior to mitigate potential issues, and oversee third-party resources associated with advertisements, analytics, and similar elements, adjusting strategies as necessary. This holistic approach ensures a continually optimized online presence.

Description

Media organizations face challenges in extracting valuable insights from intricate data that is fragmented across various departments and systems. The complexity of reporting often complicates the analysis process, potentially resulting in missed revenue opportunities. Additionally, error-prone spreadsheets impede the thorough analysis required to accurately assess performance and discover avenues for growth, while third-party business intelligence (BI) solutions typically come with significant initial expenses. WO Analytics presents two tailored solutions, Enterprise and Cloud, designed specifically for the network, local television, and radio sectors, to integrate all pertinent data from both WideOrbit and external systems into a cohesive analytics platform. With a consolidated view across channels, markets, and platforms, users can effortlessly evaluate business performance, identify inefficiencies, and uncover new avenues for revenue generation, ultimately driving better decision-making and enhancing overall business outcomes. This streamlined approach not only simplifies data analysis but also empowers organizations to react swiftly to market trends and optimize their operations.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Akamai

Founded

1998

Country

United States

Website

www.akamai.com/products/mpulse-real-user-monitoring

Vendor Details

Company Name

WideOrbit

Country

United States

Website

www.wideorbit.com

Product Features

Web Analytics

Campaign Management No 
Conversion Tracking No 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking No 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives

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