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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Attribution based on individual users and the assessment of campaigns for both web and mobile platforms is essential. Gain comprehensive insights into your campaigns across various channels, devices, and platforms through tools designed for cohesive measurement, campaign analysis, and precise attribution. With a customizable dashboard, you can effectively showcase a wide range of holistic measurement metrics. Airbridge’s robust measurement features enable an in-depth evaluation of your marketing campaigns, utilizing diverse metrics such as engagement rates, uninstall counts, retention figures, impressions, costs, and revenue generation. Accurately measure and attribute conversions to their corresponding media, devices, and platforms. Our last-click and statistical multi-touch models facilitate the tracking of intricate non-linear customer journeys, allowing for a detailed understanding of the impact each campaign, channel, platform, and search keyword has on customer conversions. Furthermore, you can customize detection parameters paired with validation rules to ensure authentic measurement. With Airbridge, you can effectively eliminate unnecessary expenditures due to ad fraud while maximizing your marketing ROI. Ultimately, this comprehensive approach not only enhances campaign effectiveness but also drives better decision-making for future marketing strategies.

Description

Pathmetrics is a premium WordPress analytics plugin that delivers transparent, multi-touch attribution without complicated dashboards or external scripts. It enables marketers to visualize exactly how visitors move across pages and campaigns before converting—revealing what channels actually generate revenue. Built by marketers for marketers, Pathmetrics eliminates guesswork and vendor bias by providing independent, non-Google-based tracking. It supports unlimited conversions, integrates natively with leading form builders and WooCommerce, and aligns easily with existing WordPress setups. Its timeline-based reporting shows how long each conversion takes and which campaigns contribute along the way. Pathmetrics prioritizes privacy and compliance, automatically respecting cookie consent preferences via integrations with Cookiebot, Complianz, Borderlabs Cookie, CookieYes, and Real Cookie Banner. The setup is completely code-free, allowing users to activate tracking instantly. Starting at €79 per year, Pathmetrics provides actionable conversion insights to help marketers refine campaigns, prove ROI, and allocate budgets more effectively.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Amplitude Yes 
Braze Yes 
Google Ads Yes 
MobileAction Yes 
WillBot Yes 
WordPress No 
tvScientific Yes 

Integrations

Amplitude No 
Braze No 
Google Ads No 
MobileAction No 
WillBot No 
WordPress Yes 
tvScientific No 

Pricing Details

Prices based on daily active users
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

AB180

Founded

2015

Country

South Korea

Website

www.airbridge.io

Vendor Details

Company Name

Pathmetrics

Founded

2025

Country

Belgium

Website

www.pathmetrics.io

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Alternatives

Alternatives

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