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features
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support

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Description

Attribution based on individual users and the assessment of campaigns for both web and mobile platforms is essential. Gain comprehensive insights into your campaigns across various channels, devices, and platforms through tools designed for cohesive measurement, campaign analysis, and precise attribution. With a customizable dashboard, you can effectively showcase a wide range of holistic measurement metrics. Airbridge’s robust measurement features enable an in-depth evaluation of your marketing campaigns, utilizing diverse metrics such as engagement rates, uninstall counts, retention figures, impressions, costs, and revenue generation. Accurately measure and attribute conversions to their corresponding media, devices, and platforms. Our last-click and statistical multi-touch models facilitate the tracking of intricate non-linear customer journeys, allowing for a detailed understanding of the impact each campaign, channel, platform, and search keyword has on customer conversions. Furthermore, you can customize detection parameters paired with validation rules to ensure authentic measurement. With Airbridge, you can effectively eliminate unnecessary expenditures due to ad fraud while maximizing your marketing ROI. Ultimately, this comprehensive approach not only enhances campaign effectiveness but also drives better decision-making for future marketing strategies.

Description

FalconMetrics provides a comprehensive mobile attribution and analytics solution powered by its FalconTrack™ technology, which accurately matches first-party data from ad interactions to installations while adhering to privacy regulations such as Apple’s ATT and SKAdNetwork, ensuring clarity on which advertisements lead to successful conversions without the burden of complicated dashboards. The platform includes lightweight SDKs designed for Android, iOS, and Flutter, allowing seamless integration with advertising networks and application events, which facilitates real-time insights and optimization within native ad interfaces, as well as supporting event and conversion tracking for actions like sign-ups and purchases with privacy-conscious handling of IPs and identifiers. With a focus on a Flutter-first design, FalconMetrics ensures quick implementation, optimal performance, and unified support across various platforms using a single codebase. The service prioritizes straightforward and transparent integration with leading ad networks such as Meta, aiming to capture all significant conversion data efficiently and effectively for users. Notably, it also provides resources to help developers navigate privacy regulations while maximizing their ad performance metrics.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Ads Yes 
Amplitude Yes 
Android No 
Apple iOS No 
Braze Yes 
Facebook No 
Flutter No 
Instagram No 
LinkedIn No 
Meta AI No 
MobileAction Yes 
TikTok No 
WillBot Yes 
tvScientific Yes 

Integrations

Google Ads Yes 
Amplitude No 
Android Yes 
Apple iOS Yes 
Braze No 
Facebook Yes 
Flutter Yes 
Instagram Yes 
LinkedIn Yes 
Meta AI Yes 
MobileAction No 
TikTok Yes 
WillBot No 
tvScientific No 

Pricing Details

Prices based on daily active users
Free Trial No 
Free Version No 

Pricing Details

$0.05 per conversation
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

AB180

Founded

2015

Country

South Korea

Website

www.airbridge.io

Vendor Details

Company Name

FalconMetrics

Founded

2025

Country

United States

Website

www.falconmetrics.io

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

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