Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Affinity’s Ad Network is an innovative platform that harnesses AI to transform how publishers and advertisers approach audience engagement, reach, and monetization, transcending traditional barriers by providing targeted solutions throughout the entire purchase journey—raising awareness, piquing interest, and influencing decisions. The advanced publisher suite, powered by AI, enhances programmatic revenue, leverages first-party data to boost subscription rates, and streamlines operational processes for increased efficiency. It effortlessly integrates with current publisher technologies to capture real-time insights from market and competitors, employs customizable rules alongside machine-learning algorithms for yield optimization, and ensures that only complex exceptions are flagged for human intervention. Developed meticulously by a team of over 100 engineers, the platform emphasizes privacy compliance under regulations like GDPR and CCPA, while also enhancing user experience through user-friendly, real-time dashboards that clearly display yield improvements, subscription growth, and key operational metrics. By focusing on these critical aspects, Affinity’s Ad Network sets a new standard in the digital advertising landscape.
Description
Permutive's groundbreaking Audience Activation Platform effectively connects publishers and advertisers in a dynamic advertising landscape. It empowers publishers to monetize their audience data while enabling advertisers to target effectively, all within a framework that prioritizes privacy.
Our data platform for publishers offers two products designed to help you gather, analyze, and activate your data in real-time. After all, you have the deepest insights into your audience. By utilizing Permutive, you can reach more users, expand your segments, and enhance your inventory. Our first-party insights can potentially boost your data-driven advertising revenue by four times. Exclusively tailored for publishers, Permutive employs edge processing technology, which performs calculations on the device that creates the data instead of relying on the cloud, resulting in a faster, more scalable, and privacy-centric platform. This innovative approach not only improves efficiency but also ensures that user data remains protected.
API Access
Has API
No
API Access
Has API
No
Integrations
Axis LMS
Yes
Decentriq
No
Eyeota
No
Incredible
Yes
Lightspeed DMS
Yes
Motileo
Yes
Odella
Yes
Zephr
No
Integrations
Axis LMS
No
Decentriq
Yes
Eyeota
Yes
Incredible
No
Lightspeed DMS
No
Motileo
No
Odella
No
Zephr
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Affinity
Founded
2006
Country
United States
Website
affinity.com
Vendor Details
Company Name
Permutive
Founded
2014
Country
United Kingdom
Website
www.permutive.com
Product Features
Product Features
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No