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Description

Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.

Description

Uniting the foremost data companies globally with countless small and medium-sized publishers allows for targeted marketing to the appropriate audiences across various platforms. By accessing organized data on hundreds of millions of users worldwide, you can enhance user experience through personalized advertisements while simultaneously increasing revenue streams. Whether through standardized or tailored data solutions, you can scale your platform effectively. Ensuring that your communication reaches the correct demographics is crucial, and DTS data facilitates a stronger presence in current markets while also enabling expansion into new ones. By opting for personalized and relevant advertisements, you not only boost your revenue but also enrich your users’ online interactions. We prioritize online privacy and advocate for empowering users by offering them informed choices; our data practices are devoid of personally identifiable information (PII) and adhere to voluntary privacy standards. DTS serves as a centralized resource, connecting you to millions of publishers and facilitating over a billion daily interactions, helping to solidify your business presence in the digital landscape. Furthermore, our commitment to privacy and ethical data usage ensures that both advertisers and users can engage in a trustworthy environment.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Retail Execution Yes 
Acxiom InfoBase Yes 
Cadent Yes 
Claritas Yes 
Experian Connect Yes 
KPMG Risk Hub Yes 
NCM Conservative Yes 
Pricing Navigator Yes 
Snowflake Yes 
The Trade Desk Yes 

Integrations

Accenture Cloud Retail Execution No 
Acxiom InfoBase No 
Cadent No 
Claritas No 
Experian Connect No 
KPMG Risk Hub No 
NCM Conservative No 
Pricing Navigator No 
Snowflake No 
The Trade Desk No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Affinity Solutions

Founded

2005

Country

United States

Website

www.affinity.solutions/

Vendor Details

Company Name

DTScout

Founded

2014

Country

Israel

Website

www.dtscout.com

Product Features

Product Features

Alternatives

Alternatives