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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.

Description

Identify potential leads that are ready to make a purchase by exploring relevant topics and keywords online. Gain access to over 65 million direct dial numbers and more than 150 million verified email addresses. Customize your account landscape by utilizing over 300 attributes, insights, and recent activities for precision targeting. Implement focused display and social media advertising campaigns directed at prospective clients based on their job titles, management levels, and departments within companies that demonstrate buying intent. Aim for high-value accounts and decision-makers in your target market to maximize your outreach. Initiate marketing efforts using top-notch buyer intent signals, industry insights, and technographic information. Seamlessly integrate with your CRM and marketing automation tools for effective cross-platform targeting. Encourage website visitors to engage and convert into leads, whether through initiating conversations or completing forms. By leveraging real-time insights and analyzing on-page behavior, you can effectively engage, nurture, and convert a greater number of website visitors into valuable leads. This strategic approach ensures that your marketing efforts are not only efficient but also highly effective in driving conversions.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage No 
Facebook Yes 
HubSpot CRM No 
HubSpot Customer Platform No 
Instagram Yes 
NeverBounce No 
Reddit Yes 
Salesforce No 
Salesforce Marketing Cloud Account Engagement No 
The Trade Desk Yes 
TikTok Yes 
X (Twitter) Yes 
Zoho CRM No 
ZoomInfo No 
ZoomInfo Chat No 
ZoomInfo Copilot No 
ZoomInfo Engage No 
ZoomInfo Operations No 
ZoomInfo Sales No 

Integrations

Adobe Marketo Engage Yes 
Facebook No 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Instagram No 
NeverBounce Yes 
Reddit No 
Salesforce Yes 
Salesforce Marketing Cloud Account Engagement Yes 
The Trade Desk No 
TikTok No 
X (Twitter) No 
Zoho CRM Yes 
ZoomInfo Yes 
ZoomInfo Chat Yes 
ZoomInfo Copilot Yes 
ZoomInfo Engage Yes 
ZoomInfo Operations Yes 
ZoomInfo Sales Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Affinity Answers

Country

United States

Website

www.affinityanswers.com/data/

Vendor Details

Company Name

ZoomInfo

Founded

2007

Country

United States

Website

www.zoominfo.com/products/marketing

Product Features

Buyer Intent

B2B Lead Generation No 
CRM Integration No 
Channel Attribution No 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping No 
Customer Profiles No 
Intent Data No 
Lead Notifications No 
Lead Scoring No 

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification Yes 

Buyer Intent

B2B Lead Generation Yes 
CRM Integration No 
Channel Attribution No 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping No 
Customer Profiles No 
Intent Data Yes 
Lead Notifications No 
Lead Scoring No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management Yes 
Multi-Campaign No 

Chatbot

Call to Action No 
Context and Coherence No 
Human Takeover No 
Inline Media / Videos No 
Machine Learning No 
Natural Language Processing No 
Payment Integration No 
Prediction No 
Ready-made Templates No 
Reporting / Analytics No 
Sentiment Analysis No 
Social Media Integration No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management Yes 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Lead Management

Activity Tracking No 
Campaign Management Yes 
Lead Capture No 
Lead Distribution No 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Source Tracking No 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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