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Description
Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.
Description
Vector serves as a cutting-edge marketing platform that focuses on contact-based strategies to assist businesses in pinpointing and connecting with highly interested prospects, ultimately boosting lead generation and conversion success. It features site de-anonymization, which uncovers the identities of visitors to a company’s website, along with intent data at the contact level that sheds light on the behaviors and interests of potential buyers. Moreover, Vector empowers users to craft hyper-targeted advertising audiences, enabling businesses to effectively reach specific prospects across multiple channels. It also boasts seamless integration with widely-used tools like HubSpot, Salesforce, and Slack, fostering a smooth workflow for both marketing and sales teams. Transition away from traditional account-based marketing campaigns in favor of a more modern predictive scoring approach that focuses on individual contacts. Unlike outdated intent providers that merely identify which companies are in the market, leaving businesses and sellers groping in uncertainty, Vector illuminates the path forward with actionable insights and clarity.
API Access
Has API
API Access
Has API
Integrations
Adobe Marketo Engage
Apollo
Dash0
Facebook
FirstQuadrant
HockeyStack
HubSpot Customer Platform
Instagram
Jira
LinkedIn Ads
Integrations
Adobe Marketo Engage
Apollo
Dash0
Facebook
FirstQuadrant
HockeyStack
HubSpot Customer Platform
Instagram
Jira
LinkedIn Ads
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$399 per month
Growth:
$1500 per month (paid annually)
Custom Intent Topics: $100/month per topic
Email Enrichment: $199/month
$1500 per month (paid annually)
Custom Intent Topics: $100/month per topic
Email Enrichment: $199/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Affinity Answers
Country
United States
Website
www.affinityanswers.com/data/
Vendor Details
Company Name
Vector.co
Founded
2022
Country
United States
Website
www.vector.co
Product Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Product Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring