Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.
Description
Enhance your digital transformation journey while uncovering valuable insights from your data with customized health analytic solutions. Featuring an intuitive drag-and-drop interface, SAS Health Cohort Builder allows users to query and create cohorts based on temporal relationships without any coding skills necessary. This user-friendly tool enables easy exploration of cohort traits and the impact of various inclusion or exclusion criteria on patient groups, assisting in assessing the feasibility of studies. You have the capability to save cohort definitions for future use, modify them as needed, and apply them across different real-world data resources for comparative analysis, ultimately conserving both time and resources. Additionally, you can validate findings and conduct further analyses through in-memory processing and visualization in SAS or other platforms such as R, Python, and various third-party visualization applications. On the other hand, SAS Health: Episode Builder empowers you with the ability to view and modify episode definitions directly, ensuring that you have control over the process. With SAS’s fully documented logic to generate episodes of care, you can rest assured that the underlying business rules are both transparent and subject to audit at any time, further enhancing the reliability of your health data analytics. This combination of features positions SAS as a leading tool in the realm of health analytics.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Facebook
Yes
Instagram
Yes
Python
No
Reddit
Yes
The Trade Desk
Yes
TikTok
Yes
X (Twitter)
Yes
Integrations
Facebook
No
Instagram
No
Python
Yes
Reddit
No
The Trade Desk
No
TikTok
No
X (Twitter)
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Affinity Answers
Country
United States
Website
www.affinityanswers.com/data/
Vendor Details
Company Name
SAS
Country
United States
Website
www.sas.com/en_us/software/health.html
Product Features
Buyer Intent
B2B Lead Generation
No
CRM Integration
No
Channel Attribution
No
Competitor Analysis
No
Content Marketing
No
Customer Journey Mapping
No
Customer Profiles
No
Intent Data
No
Lead Notifications
No
Lead Scoring
No