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Description
Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.
Description
Inuvo's IntentKey is a cutting-edge AI-powered platform aimed at transforming audience modeling and targeting within the realm of digital advertising. Utilizing a unique large-language model that has been trained on over 110 billion web pages and processes around 100 million new URLs each day, IntentKey discerns consumer intent through a vast array of over 25 million AI-generated concepts, all while maintaining privacy by avoiding the use of personal data or tracking methods. The platform provides real-time updates every five minutes, allowing it to quickly adapt to changes in audience preferences and trends. Users can effortlessly generate custom audience models by simply entering a line of text or URL, and they have the option to run campaigns independently via their chosen demand-side platform or seek assistance from Inuvo's specialists for enhanced results. Additionally, IntentKey prioritizes transparency, enabling users to view the specific concepts that inform their audience models and how these models change over time. This level of insight not only fosters trust but also empowers users to make informed decisions in their advertising strategies.
API Access
Has API
API Access
Has API
Integrations
Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Affinity Answers
Country
United States
Website
www.affinityanswers.com/data/
Vendor Details
Company Name
Inuvo
Founded
1987
Country
United States
Website
inuvo.com/intentkey/
Product Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
