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features
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support

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Description

Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.

Description

Utilize G2 Buyer Intent data to pinpoint prospective clients, allowing you to connect with them using tailored messages at the most opportune moments. Boost your sales frequency and volume by leveraging the most effective intent data available. Discover which companies are exploring your product, related categories, and competitors on G2, enabling you to identify the ideal individuals to approach within those organizations. Engage with prospects while they are conducting their research, as this timing can lead to larger and more successful deals. By harnessing Buyer Intent data, you will identify the companies actively viewing and evaluating your G2 profile, which helps you optimize your outreach strategy. Make sure to customize your communications, as the most effective marketing resonates when it is both targeted and personalized. G2 Buyer Intent reveals the firms investigating your offerings, empowering you to develop account-based marketing campaigns that address their specific requirements and challenges. This approach not only enhances engagement but also significantly increases the likelihood of successful conversions.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

11x No 
Adobe Marketo Engage No 
Bombora No 
Clearbit No 
Dreamdata.io No 
G2 No 
HubSpot Marketing Hub No 
Instagram Yes 
Intentomatic No 
LinkedIn No 
LinkedIn Sales Navigator No 
Pype Intelligent CRM No 
Reddit Yes 
Tapistro No 
Terminus No 
The Trade Desk Yes 
TikTok Yes 
Triblio No 
Unify No 
X (Twitter) Yes 

Integrations

11x Yes 
Adobe Marketo Engage Yes 
Bombora Yes 
Clearbit Yes 
Dreamdata.io Yes 
G2 Yes 
HubSpot Marketing Hub Yes 
Instagram No 
Intentomatic Yes 
LinkedIn Yes 
LinkedIn Sales Navigator Yes 
Pype Intelligent CRM Yes 
Reddit No 
Tapistro Yes 
Terminus Yes 
The Trade Desk No 
TikTok No 
Triblio Yes 
Unify Yes 
X (Twitter) No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Affinity Answers

Country

United States

Website

www.affinityanswers.com/data/

Vendor Details

Company Name

G2.com

Founded

2012

Country

United States

Website

sell.g2.com/data

Product Features

Buyer Intent

B2B Lead Generation No 
CRM Integration No 
Channel Attribution No 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping No 
Customer Profiles No 
Intent Data No 
Lead Notifications No 
Lead Scoring No 

Product Features

Buyer Intent

B2B Lead Generation Yes 
CRM Integration No 
Channel Attribution Yes 
Competitor Analysis Yes 
Content Marketing Yes 
Customer Journey Mapping No 
Customer Profiles Yes 
Intent Data Yes 
Lead Notifications Yes 
Lead Scoring Yes 

Alternatives

Alternatives

TrueTargeting Reviews

TrueTargeting

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