Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Affinio is a pioneering company in the realm of Augmented Analytics that utilizes its proprietary graph technology to decode the countless connections inherent in vast datasets. By offering AI-driven segmentation and visualization tools, Affinio empowers business users worldwide to quickly uncover valuable insights that inform strategic decisions leading to success. In a landscape overflowing with information and an ever-increasing volume of data, many are creating data lakes, yet few are constructing effective means to navigate them. Affinio’s Analytics and Matchmaker solutions are conveniently accessible through the Snowflake Data Marketplace. Users can execute Affinio’s graph analytics on their own internal first-party PII data by leveraging Snowflake’s technology, enabling anyone—regardless of their technical expertise—to query their data efficiently, with responses generated in mere seconds instead of days. Additionally, users can explore the intersections between their customer information and that of other businesses, providing them the opportunity to collaborate in a data clean room environment. This capability not only enhances data utilization but also fosters strategic partnerships that can lead to mutual growth.
Description
Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.
API Access
Has API
No
API Access
Has API
No
Integrations
Databricks
No
Desktop.com
Yes
Eyeota
No
Proximic by Comscore
No
Integrations
Databricks
Yes
Desktop.com
No
Eyeota
Yes
Proximic by Comscore
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Affinio
Founded
2015
Country
Canada
Website
www.affinio.com
Vendor Details
Company Name
TransUnion
Founded
1968
Country
United States
Website
www.transunion.com/solution/truaudience
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Business Intelligence
Ad Hoc Reports
No
Benchmarking
Yes
Budgeting & Forecasting
No
Dashboard
No
Data Analysis
Yes
Key Performance Indicators
No
Natural Language Generation (NLG)
No
Performance Metrics
No
Predictive Analytics
No
Profitability Analysis
No
Strategic Planning
Yes
Trend / Problem Indicators
No
Visual Analytics
Yes
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
No
Collaboration
No
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
No
Templates
No
Tag Management
Custom Tags
No
Error Checking
No
Event Tracking
No
Policy Management
No
Roles / Permissions
No
Rules-Driven Tag Execution
No
Synchronous / Asynchronous Tags
No
Tag Library
No
Tag Variable Mapping
No
Version Control
No