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features
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support

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Description

At Affinidi, we aspire to transform the landscape of digital identity by enabling individuals to take back control of their data, enhance their authority over digital personas, and actively protect their privacy. Our idea of "holistic identity" integrates the full range of activities involved in discovering, gathering, sharing, storing, and even monetizing personal information within the digital space. We empower individuals to create a cohesive and complete self-representation online, granting them the power to manage their data effectively and make well-informed choices regarding its use. In today's digital environment, our online identities, formed from elements such as names, ages, and locations, often become disjointed, as each platform captures only limited fragments of who we are, which in turn exposes us to potential risks and vulnerabilities. This fragmented nature of digital identities underscores the urgency of redefining how we approach data ownership and privacy in an increasingly interconnected world.

Description

TransUnion TruEmpower allows your organization to unify, enhance, and manage all identity data from a singular source of truth. By intelligently integrating first-, second-, and third-party data, it combines addressable media signals with consumer characteristics and behaviors. This consolidated identity data repository equips marketers to create more intelligent audience segments, deliver experiences that are more pertinent, and generate insightful metrics that help in continuously optimizing their strategies, executions, and overall performance. Understanding the critical need for data control and ownership, TransUnion TruEmpower offers the IDMP, which grants access to raw, event-level identity data straight into your organization’s data science framework. This identity extract not only offers the capability to merge household and individual identities with additional data sources but also facilitates the exploration of deeper insights and the identification of new opportunities for growth and engagement. In this way, organizations can make informed decisions based on a comprehensive understanding of their audience.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

BDEX No 
Go2mobi No 

Integrations

BDEX Yes 
Go2mobi Yes 

Pricing Details

$199 per month
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Affinidi

Founded

2020

Country

Singapore

Website

www.affinidi.com

Vendor Details

Company Name

TransUnion

Founded

1968

Country

United States

Website

www.transunion.com

Product Features

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration No 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

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