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ease
features
design
support

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Description

A technology-focused platform designed for consumer insights teams enables the mapping of insights across various media, digital, and shopper interactions, facilitating the creation of emotionally resonant customer experiences while optimizing the customer journey to enhance conversion rates. Additionally, it provides valuable insights into emotion, attention, engagement, and visibility. For UX teams, it offers a usability testing and analytics platform that evaluates attention, engagement, and emotional responses throughout user journeys, allowing for the testing of prototypes, mockups, websites, applications, and chatbots. This platform helps in pinpointing crucial UI elements that attract customer attention, ensuring the delivery of emotionally optimized user experiences that drive higher conversion rates. Furthermore, it leverages Emotion Insights to craft exceptional customer experiences, utilizing Facial Coding APIs to assess emotional responses at scale through single face emotion recognition, in-the-wild multi-face emotion recognition, and recorded video emotion analysis. The platform is capable of testing stimuli across diverse modes and channels such as videos, print advertisements, planograms, package designs, websites, applications, and chatbots, ensuring comprehensive insights into consumer behavior and emotional engagement. This multifaceted approach empowers brands to refine their strategies and create impactful interactions with their audience.

Description

The Observer XT stands out as the most comprehensive software available for conducting behavioral research. It aids researchers in coding behaviors along a timeline, dissecting sequences of events, and seamlessly incorporating various data types within a fully equipped laboratory setting. Acting as the central hub of your research environment, The Observer XT allows for precise coding of behaviors from one or several videos, while also including audio and integrating data types like eye tracking and emotional responses to provide a holistic view of your findings. The ability to visualize and analyze results collectively is crucial, particularly when exploring time relationships, and this software excels in that area. Designed for optimal performance, The Observer XT facilitates the synchronous playback of multiple modalities, including video, screen recordings, location tracking, physiological data, eye tracking, and facial expressions, ensuring that all relevant information is harmoniously aligned for in-depth analysis. With its robust features, it empowers researchers to delve deeper into behavioral patterns and outcomes, making it an indispensable tool for any lab focused on behavioral studies.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Affect Lab

Founded

2016

Country

India

Website

affectlab.io

Vendor Details

Company Name

Noldus Information Technology

Country

Netherlands

Website

www.noldus.com/observer-xt

Product Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

Usability Testing

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

Product Features

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