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Description
A transformative shift is underway in the realm of out-of-home advertising, where traditional paper posters are being swiftly supplanted by large-format digital screens. Early adopters have demonstrated that digital advertising is not only effective but also offers considerable benefits compared to conventional paper products. Achieving optimal return on investment hinges on the comprehensive use of the digital software platform, and while the phrase 'fully realized ROI' may sound clichéd, it remains a crucial element for achieving success. We have established valuable connections with numerous global media firms and agencies to gain insights into their operational and sales frameworks, allowing us to assist them in profitably transitioning to digital solutions. Throughout this journey of facilitating the switch and achieving substantial ROI, we identified the necessity to develop a robust array of features tailored specifically for the advertising and media sectors. This proactive approach has equipped us to better serve our partners and adapt to the evolving advertising landscape. Ultimately, our commitment to innovation and collaboration ensures that we remain at the forefront of this dynamic industry.
Description
Since its inception in 2008, Localstars has been providing innovative advertising solutions aimed at boosting ad sales while reducing costs, enabling media companies to effectively create and publish customer advertisements across various formats simultaneously for online, mobile, and print platforms. The Localstars platform empowers media owners to seamlessly scale and automate the digital advertising process from initial leads to final revenue generation. Notably, the Localstars advertising infrastructure has demonstrated a remarkable capability to enhance sales by 400%, successfully attracting new clients while motivating current advertisers to explore a wider array of ad formats and copy variations. By utilizing multi-shape ad campaigns, media companies can optimize their display ad inventory instead of depending on less profitable network campaigns. Additionally, clients can take advantage of multi-shape, multi-device HTML5 ad packages without incurring additional staffing costs, leading to impressive outcomes such as a fivefold increase in digital revenue. With the ability to create HTML5 ads in just minutes and seamlessly integrate with booking systems and ad servers, Localstars significantly expedites the ad fulfillment process while reducing overall expenses. This has positioned Localstars as a leading choice for media companies looking to innovate their advertising strategies and maximize their potential in a competitive market.
API Access
Has API
No
API Access
Has API
No
Integrations
Adpoint
No
Google Ads
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Watchfire
Founded
2005
Country
United States
Website
aerva.com/networks/digital-out-of-home
Vendor Details
Company Name
Localstars
Founded
2008
Country
United Kingdom
Website
www.localstars.com
