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features
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support

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Description

Adways stands at the forefront of InVideo Advertising, utilizing exclusive technology that facilitates the seamless integration and contextual presentation of advertising spaces within video content. To bolster this innovative approach, Adways offers a Creative Studio that allows users to quickly create or enhance advertising formats across various media platforms. By incorporating InVideo advertising formats into your video monetization strategy, you can do so effortlessly and efficiently. This solution presents a compelling alternative to traditional Instream formats. With Adways' advanced technology, advertisements are displayed under optimal conditions. Moreover, InVideo Advertising is compatible with prominent platforms such as Jwplayer, VideoJS, VPL, Brightcove, Dailymotion, Ooyala, Pespia, Vimeo, Digiteka, Meride, Bitmovin, and Showheroes, among others. The system is user-friendly, featuring template-based formats that cater to video, display, mobile, and webskin, and it offers both self-service and managed service options, complete with comprehensive analytics. By leveraging our templates, you can significantly enhance the performance of your online campaigns while gaining valuable insights into their effectiveness.

Description

Zefr operates as a video advertising platform that provides targeted video ad placements prior to launch. This platform allows advertisers to execute extensive video campaigns tailored to specific brand preferences, ensuring precision, control, and effectiveness in their outreach. With a focus on YouTube, Zefr’s technology facilitates sophisticated, dynamic targeting aimed at the most relevant videos for brands. Our solutions ensure that video content is targeted precisely on the largest video-sharing platform globally. For brands, achieving success in the online video landscape begins with strategically aligning with suitable content. When your advertisement is placed alongside the right content and context, it can lead to significant immediate media impact while also enhancing long-term brand value. The operational process begins with Zefr identifying every new video uploaded to YouTube. We meticulously analyze the video’s meta-data to understand its context and assess its potential relevance for brand advertising. Additionally, our proprietary forecasting model estimates the expected views and impressions, enabling brands to effectively maximize the reach of their advertising campaigns. Ultimately, Zefr empowers advertisers to connect their messages with the right audience in an optimal setting.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Bitmovin Yes 
Brightcove Yes 
Dailymotion Yes 
Google Ads No 
Nielsen Marketing Cloud No 
Vimeo Yes 
X Ads (Twitter Ads) Yes 
YouTube No 
comScore No 

Integrations

Bitmovin No 
Brightcove No 
Dailymotion No 
Google Ads Yes 
Nielsen Marketing Cloud Yes 
Vimeo No 
X Ads (Twitter Ads) No 
YouTube Yes 
comScore Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Adways

Founded

2011

Country

France

Website

www.adways.com/

Vendor Details

Company Name

Zefr

Founded

2009

Country

United States

Website

zefr.com/video-advertising

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives