Compare Adverity vs. Looker

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Experience Semarchy’s flexible unified data platform to empower better business decisions enterprise-wide. With xDM, you can discover, govern, enrich, enlighten and manage data. Rapidly deliver data-rich applications with automated master data management and transform data into insights with xDM. The business-centric interfaces provide for the rapid creation and adoption of data-rich applications. Automation rapidly generates applications to your specific requirements, and the agile platform quickly expands or evolves data applications.

Your first-party data can be used to unlock its full potential. D&B Connect is a self-service, customizable master data management solution that can scale. D&B Connect's family of products can help you eliminate data silos and bring all your data together. Our database contains hundreds of millions records that can be used to enrich, cleanse, and benchmark your data. This creates a single, interconnected source of truth that empowers teams to make better business decisions. With data you can trust, you can drive growth and lower risk. Your sales and marketing teams will be able to align territories with a complete view of account relationships if they have a solid data foundation. Reduce internal conflict and confusion caused by incomplete or poor data. Segmentation and targeting should be strengthened. Personalization and quality of marketing-sourced leads can be improved. Increase accuracy in reporting and ROI analysis.

Big Data Quality must always be verified to ensure that data is safe, accurate, and complete. Data is moved through multiple IT platforms or stored in Data Lakes. The Big Data Challenge: Data often loses its trustworthiness because of (i) Undiscovered errors in incoming data (iii). Multiple data sources that get out-of-synchrony over time (iii). Structural changes to data in downstream processes not expected downstream and (iv) multiple IT platforms (Hadoop DW, Cloud). Unexpected errors can occur when data moves between systems, such as from a Data Warehouse to a Hadoop environment, NoSQL database, or the Cloud. Data can change unexpectedly due to poor processes, ad-hoc data policies, poor data storage and control, and lack of control over certain data sources (e.g., external providers). DataBuck is an autonomous, self-learning, Big Data Quality validation tool and Data Matching tool.

Satori is a Data Security Platform (DSP) that enables self-service data and analytics for data-driven companies. With Satori, users have a personal data portal where they can see all available datasets and gain immediate access to them. That means your data consumers get data access in seconds instead of weeks. Satori’s DSP dynamically applies the appropriate security and access policies, reducing manual data engineering work. Satori’s DSP manages access, permissions, security, and compliance policies - all from a single console. Satori continuously classifies sensitive data in all your data stores (databases, data lakes, and data warehouses), and dynamically tracks data usage while applying relevant security policies. Satori enables your data use to scale across the company while meeting all data security and compliance requirements.

BigQuery is a serverless, multicloud data warehouse that makes working with all types of data effortless, allowing you to focus on extracting valuable business insights quickly. As a central component of Google’s data cloud, it streamlines data integration, enables cost-effective and secure scaling of analytics, and offers built-in business intelligence for sharing detailed data insights. With a simple SQL interface, it also supports training and deploying machine learning models, helping to foster data-driven decision-making across your organization. Its robust performance ensures that businesses can handle increasing data volumes with minimal effort, scaling to meet the needs of growing enterprises. Gemini within BigQuery brings AI-powered tools that enhance collaboration and productivity, such as code recommendations, visual data preparation, and intelligent suggestions aimed at improving efficiency and lowering costs. The platform offers an all-in-one environment with SQL, a notebook, and a natural language-based canvas interface, catering to data professionals of all skill levels. This cohesive workspace simplifies the entire analytics journey, enabling teams to work faster and more efficiently.

Plaid is an international data network that powers tools used by millions of people to live a more healthy financial life. Our ambition is to facilitate an inclusive, competitive and mutually beneficial financial systems by simplifying payments and revolutionizing lending. Plaid works with more than 8,000 companies, including fintechs such as Venmo and SoFi and several Fortune 500 companies, to give people more control and choice over how they manage money. Plaid is headquartered in San Francisco and its network spans more than 12,000 institutions throughout the US, Canada UK and Europe.

Looking for fast, easy solutions to protect your entire data lifecycle? Look no further. Melissa’s Web APIs offer a range of capabilities to keep your customer data clean, verified, and enriched. Our solutions work throughout the entire data lifecycle – whether in real time, at point of entry or in batch. • Global Address: Verify & standardize addresses in 240+ countries & territories with postal authority certified coding & premise-level geocoding. • Global Email: Verify email mailboxes, syntax, spelling & domains in real time to ensure they are deliverable. • Global Name: Verify, standardize & parse person & business names with intelligent recognition of millions of first & last names. • Global Phone: Verify phone as active, identify line type, & return geographic details, dominant language & carrier for 200+ countries. • Global IP Locator: Gain a geolocation of an input IP address with lat & long, proxy info, city, region & country. • Property (U.S. & Canada): Return comprehensive property & mortgage info for 140+ million U.S. properties. • Personator (U.S. & Canada): USPS® CASS/DPV certified address checking, name parsing & genderizing, phone & email verification are all easily performed with this API.

6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.

If you are looking for a way to easily manage your product data, 4ALLPORTAL is the hub for you. Our software saves resources! Increase sales, reduce costs and get more time for strategy and creativity. Maintain your product data once, link information and media with all products and keep them up-to-date in all sales channels with just a few clicks. Because our platform is highly customizable and scalable, we can create a solution specifically tailored to your needs. Your dedicated account manager will ensure that the software grows with your needs. Interested? Here's how it works: Step 1: In a 30-minute call, you tell us about your current and future needs and the problems you face in your daily work. Step 2: We evaluate your needs and create a customized 4ALLPORTAL, which we present to your team in a live demo. Step 3: You get access to your 4ALLPORTAL for 30+ days to test it extensively and decide if you want to work with us or not. What are you waiting for? Start managing your data efficient today and scale your business with 4ALLPORTAL.