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features
design
support

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Write a Review

Description

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Description

Lead Recorder is a website lead attribution tool built to help businesses see the exact source behind every form submission, phone call, and booked appointment. Instead of showing abstract analytics metrics, the platform presents each lead in a simple live feed with plain-English details about where the person came from and what they did before converting. Users can see whether a lead came from Google Ads, organic search, Facebook Ads, direct traffic, referrals, or another source. Lead Recorder also captures the search term when available, the landing page, every page visited, time spent on each page, device information, and the final conversion action. The tool is installed with one script tag and works across WordPress, Webflow, Squarespace, Wix, Shopify, Calendly, and custom websites. It does not use cookies, which helps simplify setup and avoids the need for extra consent banners in many cases. Agencies can use Lead Recorder to prove campaign ROI to clients without relying on GA4 screenshots or complicated reporting dashboards. Business owners can use it to understand whether their ad spend, SEO, and website traffic are turning into real leads. With free and paid plans, Lead Recorder gives teams a practical way to connect marketing activity with actual customer inquiries.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

ActiveCampaign Yes 
Adobe Marketo Engage Yes 
Amazon Aurora Yes 
BuzzSumo Yes 
GitHub Yes 
Google Ads Yes 
Google Calendar Yes 
Google Docs Yes 
HubSpot Marketing Hub Yes 
LinkedIn Yes 
MARMIND Yes 
Mailgun Yes 
Mixpanel Yes 
Outbrain Yes 
SQL Server Yes 
Salesforce Agentforce Marketing Yes 
Shopify Yes 
Snapchat Yes 
Tableau Yes 
YouTube Yes 

Integrations

ActiveCampaign No 
Adobe Marketo Engage No 
Amazon Aurora No 
BuzzSumo No 
GitHub No 
Google Ads No 
Google Calendar No 
Google Docs No 
HubSpot Marketing Hub No 
LinkedIn No 
MARMIND No 
Mailgun No 
Mixpanel No 
Outbrain No 
SQL Server No 
Salesforce Agentforce Marketing No 
Shopify No 
Snapchat No 
Tableau No 
YouTube No 

Pricing Details

Pricing of the platform is adapted to each individual customer, based on their needs and requirements.
Free Trial No 
Free Version No 

Pricing Details

$19/month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Adverity GmbH

Founded

2015

Country

Austria

Website

www.adverity.com

Vendor Details

Company Name

Lead Recorder

Founded

2026

Country

Australia

Website

www.leadrecorder.com

Product Features

Big Data

Collaboration No 
Data Blends Yes 
Data Cleansing Yes 
Data Mining Yes 
Data Visualization No 
Data Warehousing Yes 
High Volume Processing Yes 
No-Code Sandbox No 
Predictive Analytics No 
Templates Yes 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Data Analysis

Data Discovery No 
Data Visualization No 
High Volume Processing No 
Predictive Analytics No 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling No 
Text Analytics No 

Data Management

Customer Data No 
Data Analysis Yes 
Data Capture No 
Data Integration Yes 
Data Migration Yes 
Data Quality Control Yes 
Data Security Yes 
Information Governance Yes 
Master Data Management No 
Match & Merge Yes 

Data Quality

Address Validation No 
Data Deduplication Yes 
Data Discovery Yes 
Data Profililng No 
Master Data Management No 
Match & Merge Yes 
Metadata Management No 

Data Visualization

Analytics No 
Content Management No 
Dashboard Creation No 
Filtered Views No 
OLAP No 
Relational Display No 
Simulation Models No 
Visual Discovery No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics Yes 
Website Analytics Yes 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

Master Data Management

Data Governance Yes 
Data Masking No 
Data Source Integrations Yes 
Hierarchy Management No 
Match & Merge Yes 
Metadata Management No 
Multi-Domain No 
Process Management No 
Relationship Mapping Yes 
Visualization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

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