Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 1 Rating

Total
ease
features
design
support

Description

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Description

Improvado, an ETL solution, facilitates data pipeline automation for marketing departments without any technical skills. This platform supports marketers in making data-driven, informed decisions. It provides a comprehensive solution for integrating marketing data across an organization. Improvado extracts data form a marketing data source, normalizes it and seamlessly loads it into a marketing dashboard. It currently has over 200 pre-built connectors. On request, the Improvado team will create new connectors for clients. Improvado allows marketers to consolidate all their marketing data in one place, gain better insight into their performance across channels, analyze attribution models, and obtain accurate ROMI data. Companies such as Asus, BayCare and Monster Energy use Improvado to mark their markes.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

ActiveCampaign Yes 
Adobe Marketo Engage Yes 
Criteo Yes 
Facebook Yes 
Google Ad Manager Yes 
Google Ads Yes 
Google Analytics Yes 
HubSpot Marketing Hub Yes 
Instagram Yes 
LinkedIn Yes 
Mailchimp Yes 
Mixpanel Yes 
Salesforce Yes 
Semrush Yes 
Shopify Yes 
Tableau Yes 
Taboola Yes 
X Ads (Twitter Ads) Yes 
YouTube Yes 
Zendesk Yes 

Integrations

ActiveCampaign Yes 
Adobe Marketo Engage Yes 
Criteo Yes 
Facebook Yes 
Google Ad Manager Yes 
Google Ads Yes 
Google Analytics Yes 
HubSpot Marketing Hub Yes 
Instagram Yes 
LinkedIn Yes 
Mailchimp Yes 
Mixpanel Yes 
Salesforce Yes 
Semrush Yes 
Shopify Yes 
Tableau Yes 
Taboola Yes 
X Ads (Twitter Ads) Yes 
YouTube Yes 
Zendesk Yes 

Pricing Details

Pricing of the platform is adapted to each individual customer, based on their needs and requirements.
Free Trial No 
Free Version No 

Pricing Details

Contact Improvado for Pricing
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adverity GmbH

Founded

2015

Country

Austria

Website

www.adverity.com

Vendor Details

Company Name

Improvado

Founded

2015

Country

United States

Website

improvado.io

Product Features

Big Data

Collaboration No 
Data Blends Yes 
Data Cleansing Yes 
Data Mining Yes 
Data Visualization No 
Data Warehousing Yes 
High Volume Processing Yes 
No-Code Sandbox No 
Predictive Analytics No 
Templates Yes 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Data Analysis

Data Discovery No 
Data Visualization No 
High Volume Processing No 
Predictive Analytics No 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling No 
Text Analytics No 

Data Management

Customer Data No 
Data Analysis Yes 
Data Capture No 
Data Integration Yes 
Data Migration Yes 
Data Quality Control Yes 
Data Security Yes 
Information Governance Yes 
Master Data Management No 
Match & Merge Yes 

Data Quality

Address Validation No 
Data Deduplication Yes 
Data Discovery Yes 
Data Profililng No 
Master Data Management No 
Match & Merge Yes 
Metadata Management No 

Data Visualization

Analytics No 
Content Management No 
Dashboard Creation No 
Filtered Views No 
OLAP No 
Relational Display No 
Simulation Models No 
Visual Discovery No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics Yes 
Website Analytics Yes 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

Master Data Management

Data Governance Yes 
Data Masking No 
Data Source Integrations Yes 
Hierarchy Management No 
Match & Merge Yes 
Metadata Management No 
Multi-Domain No 
Process Management No 
Relationship Mapping Yes 
Visualization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Big Data

Collaboration No 
Data Blends Yes 
Data Cleansing Yes 
Data Mining Yes 
Data Visualization Yes 
Data Warehousing Yes 
High Volume Processing No 
No-Code Sandbox No 
Predictive Analytics No 
Templates Yes 

Continuous Integration

Build Log No 
Change Management No 
Configuration Management No 
Continuous Delivery Yes 
Continuous Deployment Yes 
Debugging Yes 
Permission Management No 
Quality Assurance Management No 
Testing Management No 

Data Analysis

Data Discovery Yes 
Data Visualization Yes 
High Volume Processing No 
Predictive Analytics No 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling Yes 
Text Analytics Yes 

Data Extraction

Disparate Data Collection Yes 
Document Extraction Yes 
Email Address Extraction Yes 
IP Address Extraction Yes 
Image Extraction Yes 
Phone Number Extraction Yes 
Pricing Extraction Yes 
Web Data Extraction Yes 

Data Preparation

Collaboration Tools Yes 
Data Access No 
Data Blending No 
Data Cleansing No 
Data Governance No 
Data Mashup No 
Data Modeling No 
Data Transformation Yes 
Machine Learning No 
Visual User Interface No 

Data Visualization

Analytics Yes 
Content Management No 
Dashboard Creation Yes 
Filtered Views No 
OLAP No 
Relational Display No 
Simulation Models No 
Visual Discovery No 

Data Warehouse

Ad hoc Query No 
Analytics Yes 
Data Integration Yes 
Data Migration No 
Data Quality Control No 
ETL - Extract / Transfer / Load Yes 
In-Memory Processing No 
Match & Merge No 

ETL

Data Analysis Yes 
Data Filtering Yes 
Data Quality Control Yes 
Job Scheduling No 
Match & Merge Yes 
Metadata Management Yes 
Non-Relational Transformations No 
Version Control No 

Integration

Dashboard Yes 
ETL - Extract / Transform / Load Yes 
Metadata Management Yes 
Multiple Data Sources Yes 
Web Services Yes 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing Yes 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Social Media Management

Automated Publishing No 
Brand Tracking No 
Content Management No 
Customer Engagement No 
Multi-Account Management Yes 
Multi-User Collaboration No 
Post Scheduling No 
Reporting/Analytics Yes 
Social Media Monitoring Yes 

Alternatives

JustControl.it Reviews

JustControl.it

GRAHAMSTOWN LIMITED

Alternatives

JustControl.it Reviews

JustControl.it

GRAHAMSTOWN LIMITED
Adverity Reviews

Adverity

Adverity GmbH
Segment Reviews

Segment

Twilio
OpenDQ Reviews

OpenDQ

Infosolve Technologies, Inc