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Description

Advanced Contextual serves as an innovative platform for contextual advertising, empowering brands, publishers, platforms, and data owners to effectively engage high-intent customers both on the open web and social media without depending on third-party cookies. By processing signals from a staggering 3.5 billion content pages across 55,000 publishers, it equips marketers with the tools to comprehend and pinpoint customers based on their content interactions. In contrast to rivals that utilize standard taxonomies, Advanced Contextual focuses on crafting custom audiences through the identification of specific keywords that resonate with potential buyers, which allows brands to connect with high-intent consumers in unique and cost-efficient avenues. This distinctive strategy not only fosters scalable marketing performance but also upholds crucial consumer privacy standards, making it an appealing choice for modern advertisers. As a result, businesses can effectively optimize their advertising strategies while respecting user data.

Description

Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Neustar Localeze
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

Integrations

Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Neustar Localeze
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Advanced Contextual

Country

United States

Website

www.advancedcontextual.com

Vendor Details

Company Name

Comscore

Founded

1999

Country

United States

Website

www.proximic.com/home

Product Features

Product Features

Alternatives

Alternatives

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