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Description
Targeted at streaming media providers, video content creators, virtual MVPDs, advertising agencies, brands, OTT tech vendors, adtech firms, and emerging media startups, this comprehensive video monetization solution is compatible with any platform or device. It features a universal auction system that delivers superior yield compared to traditional waterfall ad serving methods. The platform facilitates the management of direct, programmatic, and third-party demand and supply. You can customize your inventory to align with your specific business requirements, organizing it by various factors such as time slots, channels, premium content, and scatter spots. Additionally, utilize the integrated creative library, transcoding capabilities, sound normalization, and delivery systems to ensure a seamless ad experience for viewers. Engage with both programmatic buyers and direct advertisers through the built-in OpenRTB and tag-based integration options. Gain insights into your inventory availability and performance with detailed reporting tools. Moreover, establish a private, tailored video inventory marketplace that streamlines direct media purchasing. This holistic approach not only enhances ad efficiency but also allows for greater flexibility in monetization strategies.
Description
Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.
API Access
Has API
No
API Access
Has API
No
Integrations
152 Media
No
ADvendio
No
Adloox
No
Adplorer
No
Adwallet
No
Bidtellect
No
Celtra
No
DV Publisher Suite
No
Factori
No
FreeWheel Beeswax
No
Integrations
152 Media
Yes
ADvendio
Yes
Adloox
Yes
Adplorer
Yes
Adwallet
Yes
Bidtellect
Yes
Celtra
Yes
DV Publisher Suite
Yes
Factori
Yes
FreeWheel Beeswax
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Adoppler
Founded
2017
Country
United States
Website
adoppler.com
Vendor Details
Company Name
Microsoft
Founded
1975
Country
United States
Website
www.xandr.com
Product Features
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
