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Description

Adobe Real-Time CDP is an enterprise customer data platform designed to centralize and activate customer information in real time. It unifies data from multiple online and offline sources, including known and anonymous interactions, into comprehensive customer and account profiles. Built on Adobe Experience Platform, it enables marketers to create dynamic audience segments for B2B and B2C campaigns across the entire funnel. The platform supports cookieless marketing strategies, helping organizations discover and engage audiences without third-party cookies. Real-time streaming capabilities accelerate data onboarding and insight generation for faster time to market. Advanced data governance tools help organizations manage consent, enforce policies, and maintain compliance. Real-Time CDP also offers specialized solutions like Collaboration and Connections to expand advertising partnerships and streamline data distribution. Seamless integration with Adobe Journey Optimizer and Customer Journey Analytics enhances personalization and performance measurement. Industry recognition from leading analysts reinforces its leadership position in the CDP space. By delivering actionable profiles ready for activation anywhere, Adobe Real-Time CDP empowers brands to create meaningful, data-driven customer experiences.

Description

Synerise, an AI-driven Customer Data & Experience Platform (CDXP), centralizes customer data to enhance marketing and engagement. Key strengths include real-time capabilities, advanced AI, quick setup, and personalized omnichannel experiences. Pay-as-you-go pricing available. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries. Benefits that Synerise brings: - Increase conversion through super-targeted AI product recommendations - Increased sales through personalised search results - Reduce costs by predicting customer behaviour - propensity to act - Reduce operational costs with an all-in-one tool - Optimise ROI through usage-based billing mod - Enhance customer experience and loyalty

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Mailchimp Yes 
Adobe Commerce Yes 
Amazon Kinesis Yes 
Azure Synapse Analytics Yes 
Braze Yes 
Eloqua Yes 
Facebook No 
Firebase No 
Google Ads Yes 
Google Cloud Storage Yes 
HubSpot Marketing Hub Yes 
Infobip No 
Intercom No 
KODA Bots No 
MySQL Yes 
OneTrust Consent & Preferences Yes 
Pendo Yes 
PostgreSQL Yes 
Salesforce Agentforce Field Service Yes 
Zoho CRM Yes 

Integrations

Mailchimp Yes 
Adobe Commerce No 
Amazon Kinesis No 
Azure Synapse Analytics No 
Braze No 
Eloqua No 
Facebook Yes 
Firebase Yes 
Google Ads No 
Google Cloud Storage No 
HubSpot Marketing Hub No 
Infobip Yes 
Intercom Yes 
KODA Bots Yes 
MySQL No 
OneTrust Consent & Preferences No 
Pendo No 
PostgreSQL No 
Salesforce Agentforce Field Service No 
Zoho CRM No 

Pricing Details

Please contact Adobe directly for pricing information.
Free Trial No 
Free Version No 

Pricing Details

“Pay-As-You-Go” is the basic pricing model for the Synerise usage. The cost of the platform is based on consumption, calculated as the collection, storage and processing/executing of data in any corresponding period (a month/quarter). This model offers a low entry point and is easy to scale as your business grows. Each functionality of the platform is available for one fee. Wherefore businesses can use a wide range of functionalities without incurring additional costs.

For an accurate quote, please contact one of our Certified Partners.

Free Version: NO (Limited DEMO)
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/real-time-customer-data-platform/rtcdp.html

Vendor Details

Company Name

Synerise

Founded

2013

Country

Poland

Website

synerise.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Artificial Intelligence

Chatbot No 
For Healthcare No 
For Sales Yes 
For eCommerce Yes 
Image Recognition Yes 
Machine Learning Yes 
Multi-Language Yes 
Natural Language Processing Yes 
Predictive Analytics Yes 
Process/Workflow Automation Yes 
Rules-Based Automation Yes 
Virtual Personal Assistant (VPA) No 

CRM

Calendar/Reminder System Yes 
Call Logging No 
Document Storage No 
Email Marketing Yes 
Internal Chat Integration No 
Lead Scoring No 
Marketing Automation Integration Yes 
Mobile Access No 
Quotes / Proposals No 
Segmentation Yes 
Social Media Integration Yes 
Task Management No 
Territory Management No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance No 
Customer Surveys Yes 
Drip Campaigns No 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management No 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor No 

Enterprise Search

AI / Machine Learning Yes 
Faceted Search / Filtering Yes 
Full Text Search Yes 
Fuzzy Search Yes 
Indexing Yes 
Text Analytics Yes 
eDiscovery No 

Loyalty Management

CRM Yes 
Customer Activity Tracking Yes 
Discount Management Yes 
Gift Card System No 
Loyalty Card System Yes 
Member Portal Yes 
Membership Management Yes 
No-Card Loyalty System Yes 
Referral Tracking No 
Rewards Management Yes 
White Label Yes 

Machine Learning

Deep Learning Yes 
ML Algorithm Library No 
Model Training Yes 
Natural Language Processing (NLP) Yes 
Predictive Modeling Yes 
Statistical / Mathematical Tools No 
Templates No 
Visualization No 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns No 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence No 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking No 

Personalization

A/B Testing Yes 
Abandoned Cart Saver Yes 
Account Based Marketing Yes 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics Yes 
Contextual Targeting Yes 
Customer Profiles Yes 
Experience Management Yes 
Recommendation Engine Yes 
Website Personalization Yes 

Pricing Optimization

Channel Analysis Yes 
Competing Product Analysis Yes 
Forecasting No 
Market Analysis No 
Multi-Store Management Yes 
Price List Management Yes 
Price Optimization Automation Yes 
Pricing Analytics Yes 
Profitability Analysis Yes 
Scenario Planning No 

Visual Search

Barcode Recognition No 
Catalog Management No 
Customer Activity Tracking Yes 
Filtering Yes 
IP Protection No 
Image Tagging Yes 
Mobile App Yes 
Optical Character Recognition No 
Product Recommendations Yes 
Product Search Yes 
Reverse Image Search Yes 
Video Search No 

Alternatives

Alternatives