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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Adobe Real-Time CDP is an enterprise customer data platform designed to centralize and activate customer information in real time. It unifies data from multiple online and offline sources, including known and anonymous interactions, into comprehensive customer and account profiles. Built on Adobe Experience Platform, it enables marketers to create dynamic audience segments for B2B and B2C campaigns across the entire funnel. The platform supports cookieless marketing strategies, helping organizations discover and engage audiences without third-party cookies. Real-time streaming capabilities accelerate data onboarding and insight generation for faster time to market. Advanced data governance tools help organizations manage consent, enforce policies, and maintain compliance. Real-Time CDP also offers specialized solutions like Collaboration and Connections to expand advertising partnerships and streamline data distribution. Seamless integration with Adobe Journey Optimizer and Customer Journey Analytics enhances personalization and performance measurement. Industry recognition from leading analysts reinforces its leadership position in the CDP space. By delivering actionable profiles ready for activation anywhere, Adobe Real-Time CDP empowers brands to create meaningful, data-driven customer experiences.

Description

For genuine digital transformation to occur, it is crucial that your marketing data is not only reliable but also actionable, allowing you to connect with customers in a meaningful way through tailored experiences that enhance customer lifetime value. By offering personalized interactions, seamless cross-channel messaging, and loyalty initiatives, you can significantly enrich your relationships with customers. Marigold Engage+ (previously known as Cheetah Digital) equips marketers with the tools needed to swiftly scale operations and address the demands of today's consumers. As the urgency for digital transformation continues to rise, acquiring new capabilities to adapt to shifting expectations becomes essential. Marigold Engage+ facilitates this transition efficiently by delivering the integrated technology and services necessary for fostering enduring, profitable, and mutually beneficial customer relationships. With our platform, you can uncover new opportunities, create targeted audience segments, and manage data through real-time interaction strategies. Transform your marketing initiatives into a dynamic consumer database by crafting engaging experiences that successfully turn the unknown into the known, ensuring you stay ahead in a rapidly evolving market. Additionally, this approach not only drives immediate results but also sets the foundation for long-term success and customer loyalty.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics Yes 
Adobe Experience Cloud Yes 
Amazon Kinesis Yes 
Amazon S3 Yes 
Azure Files Yes 
Fluent Commerce No 
Google Ads Yes 
Google Cloud Storage Yes 
HubSpot Marketing Hub Yes 
IBM Cloud No 
IRIS Accountancy Suite No 
Ketch Yes 
Mailchimp Yes 
Marigold Grow No 
MySQL Yes 
PostgreSQL Yes 
RainFocus Yes 
Salesforce Agentforce Field Service Yes 
TapClicks No 
Zoho CRM Yes 

Integrations

Adobe Analytics No 
Adobe Experience Cloud No 
Amazon Kinesis No 
Amazon S3 No 
Azure Files No 
Fluent Commerce Yes 
Google Ads No 
Google Cloud Storage No 
HubSpot Marketing Hub No 
IBM Cloud Yes 
IRIS Accountancy Suite Yes 
Ketch No 
Mailchimp No 
Marigold Grow Yes 
MySQL No 
PostgreSQL No 
RainFocus No 
Salesforce Agentforce Field Service No 
TapClicks Yes 
Zoho CRM No 

Pricing Details

Please contact Adobe directly for pricing information.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/real-time-customer-data-platform/rtcdp.html

Vendor Details

Company Name

Marigold

Founded

2017

Country

United States

Website

meetmarigold.com/solution/marigold-engage-plus/

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms Yes 
Mailing List Management No 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management No 
Template Management No 
WYSIWYG Email Editor No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

SMS Marketing

2-Way Messaging No 
Artificial Intelligence No 
Contact Management No 
MMS No 
Mass Texting No 
Message Personalization No 
Mobile Coupons No 
Mobile Keywords No 
Polls / Voting No 
Reporting/Analytics No 
Scheduled Messaging No 
Shortcodes No 
Text-to-Win No 

Alternatives

Alternatives

Marigold Grow Reviews

Marigold Grow

Marigold