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Description

Adobe Real-Time CDP is an enterprise customer data platform designed to centralize and activate customer information in real time. It unifies data from multiple online and offline sources, including known and anonymous interactions, into comprehensive customer and account profiles. Built on Adobe Experience Platform, it enables marketers to create dynamic audience segments for B2B and B2C campaigns across the entire funnel. The platform supports cookieless marketing strategies, helping organizations discover and engage audiences without third-party cookies. Real-time streaming capabilities accelerate data onboarding and insight generation for faster time to market. Advanced data governance tools help organizations manage consent, enforce policies, and maintain compliance. Real-Time CDP also offers specialized solutions like Collaboration and Connections to expand advertising partnerships and streamline data distribution. Seamless integration with Adobe Journey Optimizer and Customer Journey Analytics enhances personalization and performance measurement. Industry recognition from leading analysts reinforces its leadership position in the CDP space. By delivering actionable profiles ready for activation anywhere, Adobe Real-Time CDP empowers brands to create meaningful, data-driven customer experiences.

Description

Unlock actionable insights through AI-driven customer analytics and business intelligence. Today's consumers have come to expect brands to recognize their individual preferences and needs. Capillary Insights+ provides you with an in-depth understanding and essential insights into consumer behavior and likes. Given the multitude of interaction channels available, tracking consumer engagement with your brand can be challenging. Collect data from every point of contact to achieve a holistic 360° view of your customers via a Consumer Data Platform. This process enables you to gather information across various channels, clean and deduplicate consumer records, and enhance these records based on every interaction. By obtaining a comprehensive overview of each customer, including their transactional and behavioral activities across all channels, you can improve conversion rates with tailored messaging and experiences. Leverage demographic and behavioral segmentation from CDP data to create personalized interactions that resonate with each consumer. Ultimately, understanding your customers on a deeper level can significantly enhance brand loyalty and satisfaction.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics Yes 
Adobe Audience Manager Yes 
Adobe Marketo Engage Yes 
Azure Blob Storage Yes 
Azure Synapse Analytics Yes 
Braze Yes 
Dynamics 365 Customer Insights Yes 
Eloqua Yes 
Google Cloud Storage Yes 
Ketch Yes 
Mailchimp Yes 
OneTrust Consent & Preferences Yes 
PathFactory Yes 
Pendo Yes 
RainFocus Yes 
Salesforce Agentforce Field Service Yes 
Salesforce CPQ Yes 
Salesforce Marketing Cloud Personalization Yes 
Snowflake Yes 
Veeva CRM Yes 

Integrations

Adobe Analytics No 
Adobe Audience Manager No 
Adobe Marketo Engage No 
Azure Blob Storage No 
Azure Synapse Analytics No 
Braze No 
Dynamics 365 Customer Insights No 
Eloqua No 
Google Cloud Storage No 
Ketch No 
Mailchimp No 
OneTrust Consent & Preferences No 
PathFactory No 
Pendo No 
RainFocus No 
Salesforce Agentforce Field Service No 
Salesforce CPQ No 
Salesforce Marketing Cloud Personalization No 
Snowflake No 
Veeva CRM No 

Pricing Details

Please contact Adobe directly for pricing information.
Free Trial No 
Free Version No 

Pricing Details

$25,000 per year
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/real-time-customer-data-platform/rtcdp.html

Vendor Details

Company Name

Capillary Technologies

Founded

2008

Country

Singapore

Website

www.capillarytech.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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