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features
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support

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Description

Adobe Real-Time CDP is an enterprise customer data platform designed to centralize and activate customer information in real time. It unifies data from multiple online and offline sources, including known and anonymous interactions, into comprehensive customer and account profiles. Built on Adobe Experience Platform, it enables marketers to create dynamic audience segments for B2B and B2C campaigns across the entire funnel. The platform supports cookieless marketing strategies, helping organizations discover and engage audiences without third-party cookies. Real-time streaming capabilities accelerate data onboarding and insight generation for faster time to market. Advanced data governance tools help organizations manage consent, enforce policies, and maintain compliance. Real-Time CDP also offers specialized solutions like Collaboration and Connections to expand advertising partnerships and streamline data distribution. Seamless integration with Adobe Journey Optimizer and Customer Journey Analytics enhances personalization and performance measurement. Industry recognition from leading analysts reinforces its leadership position in the CDP space. By delivering actionable profiles ready for activation anywhere, Adobe Real-Time CDP empowers brands to create meaningful, data-driven customer experiences.

Description

Real-time Customer Data Platform helps unify, segment, and activate your audience in real-time to drive meaningful customer engagement.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Experience Cloud Yes 
Algonomy Discover No 
Algonomy Recommend No 
Amazon Kinesis Yes 
Amazon S3 Yes 
Apache Hive Yes 
Azure Data Lake Storage Yes 
Azure Files Yes 
Dynamics 365 Customer Insights Yes 
Ketch Yes 
Mailchimp Yes 
MariaDB Yes 
Mixpanel Yes 
Pendo Yes 
PostgreSQL Yes 
Salesforce Agentforce Field Service Yes 
Salesforce Marketing Cloud Personalization Yes 
SugarCRM Yes 
Veeva CRM Yes 
Zoho CRM Yes 

Integrations

Adobe Experience Cloud No 
Algonomy Discover Yes 
Algonomy Recommend Yes 
Amazon Kinesis No 
Amazon S3 No 
Apache Hive No 
Azure Data Lake Storage No 
Azure Files No 
Dynamics 365 Customer Insights No 
Ketch No 
Mailchimp No 
MariaDB No 
Mixpanel No 
Pendo No 
PostgreSQL No 
Salesforce Agentforce Field Service No 
Salesforce Marketing Cloud Personalization No 
SugarCRM No 
Veeva CRM No 
Zoho CRM No 

Pricing Details

Please contact Adobe directly for pricing information.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/real-time-customer-data-platform/rtcdp.html

Vendor Details

Company Name

Algonomy

Founded

2020

Country

United States

Website

algonomy.com/customer-data-platform/

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance No 
Personalization Yes 
Predictive Modeling Yes 

Alternatives

Alternatives