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Average Ratings 3 Ratings

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support

Description

Enhance your marketing return on investment by seamlessly integrating media planning with rapid data insights. Adobe Mix Modeler equips marketing teams with the ability to swiftly and effectively identify optimal investment areas that foster business expansion and additional value. As marketers encounter mounting demands to demonstrate their contributions to business success, Adobe Mix Modeler facilitates quicker, more insightful measurement and strategic planning. With this tool, marketers can meticulously structure their marketing mix, adjust campaign expenditures in real-time, and generate data-driven suggestions that are vital for their business, all grounded in AI-enhanced incrementality scores that build trust in the outcomes. Achieve comprehensive and cohesive ROI measurement by merging and aligning marketing performance metrics, expenditure, conversion statistics, and other essential business elements. Furthermore, bolster trust and confidence through robust data governance tools, ensuring transparency in the quality of models and the results they yield, ultimately paving the way for informed decision-making. This strategic approach not only strengthens marketing efforts but also fosters a culture of accountability and precision in analyzing marketing effectiveness.

Description

AppO helps make complex decisions by breaking it down into consumable steps. AppO allows you to use tangible measures such as cost/benefit, production statistics and business ratios mixed with any intangible criteria such as reputational benefit, ESG measures etc. Commonly used to select and prioritise portfolios of projects AppO can increase the strategic alignment of your portfolio. AppO can analyse an unlimited number of investment opportunities and prioritize them in order of relative business value. It can also identify unbalanced portfolios by highlighting apparent underspend or overspend on any value measures. AppO allows you to include an unlimited number of opinions of what constitutes value, which will allow you to analyse the opportunities relative to each stakeholder or stakeholder group. AppO can infer the logical consensus position among stakeholders and highlight areas where compromise may be necessary. Thus, you could include investors, customers, and other stakeholders in your strategy development process. Because decisions taken with AppO are statistically defendable if you include ESG value measures AppO will assist in demonstrating how serious your organisation is about ethical behaviour.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics Yes 
Adobe Experience Cloud Yes 
Microsoft Excel No 

Integrations

Adobe Analytics No 
Adobe Experience Cloud No 
Microsoft Excel Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$59 per user per month
Range of plans available that will suit your requirements and budget
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/mix-modeler.html

Vendor Details

Company Name

Kepa Software

Founded

2020

Country

Australia

Website

www.kepasoftware.com

Product Features

Product Features

Decision Support

Application Development Yes 
Budgeting & Forecasting Yes 
Data Analysis Yes 
Decision Tree Analysis No 
Monte Carlo Simulation No 
Performance Metrics Yes 
Rules-Based Workflow No 
Sensitivity Analysis Yes 
Thematic Mapping No 
Version Control No 

ESG

Activity Dashboard No 
Analytics/Reporting No 
Audit Management No 
Benchmarking No 
Compliance Management No 
Data Visualization No 
Document Management No 
Performance Metrics No 
Risk Assessment No 

Alternatives

Alternatives

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