Average Ratings 0 Ratings
Average Ratings 3 Ratings
Description
Enhance your marketing return on investment by seamlessly integrating media planning with rapid data insights. Adobe Mix Modeler equips marketing teams with the ability to swiftly and effectively identify optimal investment areas that foster business expansion and additional value. As marketers encounter mounting demands to demonstrate their contributions to business success, Adobe Mix Modeler facilitates quicker, more insightful measurement and strategic planning. With this tool, marketers can meticulously structure their marketing mix, adjust campaign expenditures in real-time, and generate data-driven suggestions that are vital for their business, all grounded in AI-enhanced incrementality scores that build trust in the outcomes. Achieve comprehensive and cohesive ROI measurement by merging and aligning marketing performance metrics, expenditure, conversion statistics, and other essential business elements. Furthermore, bolster trust and confidence through robust data governance tools, ensuring transparency in the quality of models and the results they yield, ultimately paving the way for informed decision-making. This strategic approach not only strengthens marketing efforts but also fosters a culture of accountability and precision in analyzing marketing effectiveness.
Description
AppO helps make complex decisions by breaking it down into consumable steps. AppO allows you to use tangible measures such as cost/benefit, production statistics and business ratios mixed with any intangible criteria such as reputational benefit, ESG measures etc. Commonly used to select and prioritise portfolios of projects AppO can increase the strategic alignment of your portfolio. AppO can analyse an unlimited number of investment opportunities and prioritize them in order of relative business value. It can also identify unbalanced portfolios by highlighting apparent underspend or overspend on any value measures. AppO allows you to include an unlimited number of opinions of what constitutes value, which will allow you to analyse the opportunities relative to each stakeholder or stakeholder group. AppO can infer the logical consensus position among stakeholders and highlight areas where compromise may be necessary. Thus, you could include investors, customers, and other stakeholders in your strategy development process. Because decisions taken with AppO are statistically defendable if you include ESG value measures AppO will assist in demonstrating how serious your organisation is about ethical behaviour.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Adobe Analytics
Yes
Adobe Experience Cloud
Yes
Microsoft Excel
No
Integrations
Adobe Analytics
No
Adobe Experience Cloud
No
Microsoft Excel
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$59 per user per month
Range of plans available that will suit your requirements and budget
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/mix-modeler.html
Vendor Details
Company Name
Kepa Software
Founded
2020
Country
Australia
Website
www.kepasoftware.com
Product Features
Product Features
Decision Support
Application Development
Yes
Budgeting & Forecasting
Yes
Data Analysis
Yes
Decision Tree Analysis
No
Monte Carlo Simulation
No
Performance Metrics
Yes
Rules-Based Workflow
No
Sensitivity Analysis
Yes
Thematic Mapping
No
Version Control
No
ESG
Activity Dashboard
No
Analytics/Reporting
No
Audit Management
No
Benchmarking
No
Compliance Management
No
Data Visualization
No
Document Management
No
Performance Metrics
No
Risk Assessment
No