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Description

Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs.

Description

Receive tailored lead suggestions by leveraging your sales history and contact information for all registered businesses throughout the U.K. Focus your efforts on the most promising deals and engagements. Access comprehensive insights, including pipeline value, status, deal likelihood, and associated risks. Identify which customers purchased product A but not product B, allowing you to discover upsell potential and receive alerts when clients are primed to make additional purchases. Effortlessly assess your sales performance and generate precise revenue forecasts for your team. Seamlessly integrate your ERP system and monitor all your SaaS key performance indicators from a single dashboard. The SaaS model is recognized as one of the most scalable business frameworks available. An efficient SaaS provider is expected to rapidly expand while maintaining profitability—at least theoretically. Over 1,800 rapidly growing businesses rely on Upsales daily to enhance their operational growth and success. With this robust platform, you can ensure that your sales strategies are always aligned with market demands.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Act-On Yes 
AdStage Yes 
Adobe Marketo Engage Yes 
Brightcall No 
Call Sumo Yes 
CloudNuro Yes 
Eloqua Yes 
HubSpot Marketing Hub Yes 
Joomla! Yes 
Ketch Yes 
Motileo No 
Oneflow No 
Personizely Yes 
Responsr No 
Salesforce Marketing Cloud Account Engagement Yes 
SnapEngage Yes 
Startdeliver No 
TROCCO Yes 
Uberflip Yes 

Integrations

Act-On No 
AdStage No 
Adobe Marketo Engage No 
Brightcall Yes 
Call Sumo No 
CloudNuro No 
Eloqua No 
HubSpot Marketing Hub No 
Joomla! No 
Ketch No 
Motileo Yes 
Oneflow Yes 
Personizely No 
Responsr Yes 
Salesforce Marketing Cloud Account Engagement No 
SnapEngage No 
Startdeliver Yes 
TROCCO No 
Uberflip No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$80.00/month/user
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/marketo/marketo-measure.html

Vendor Details

Company Name

Upsales

Founded

2003

Country

Sweden

Website

www.upsales.com

Product Features

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

CRM

Calendar/Reminder System Yes 
Call Logging Yes 
Document Storage Yes 
Email Marketing Yes 
Internal Chat Integration Yes 
Lead Scoring Yes 
Marketing Automation Integration Yes 
Mobile Access Yes 
Quotes / Proposals Yes 
Segmentation Yes 
Social Media Integration Yes 
Task Management Yes 
Territory Management Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Sales Force Automation

Call Management No 
Campaign Management Yes 
Channel Management No 
Commission Management Yes 
Contact Management Yes 
Contract Management Yes 
Customer Database Yes 
Email Marketing Yes 
Field Sales Management Yes 
Lead Management Yes 
Opportunity Management Yes 
Performance Metrics Yes 
Proposal Generation Yes 
Referral Tracking Yes 
Sales Forecasting Yes 
Territory Management Yes 

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