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Average Ratings 1 Rating
Description
Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs.
Description
MAPublisher® cartography software effectively combines over fifty GIS mapping tools within Adobe Illustrator, enabling you to craft stunning maps with ease. You can import a variety of industry-standard GIS data formats, ensuring your maps are sharp and clear while retaining all attributes and georeferencing, all within the familiar Adobe Illustrator design setting. Selecting the right map projection is essential for effective map design, and MAPublisher caters to this need by offering support for thousands of coordinate systems and projections, ensuring your data is represented accurately. Engaging with geospatial data can be flexible and intuitive; MAPublisher allows for easy editing of map features directly in Adobe Illustrator. You can create new elements on the spot while preserving georeferencing during processes such as data joining, cropping, trimming, buffering, and simplification. Additionally, streamline your workflow by styling map data according to its attributes, utilizing MAP Themes to develop thematic maps, assign point symbols, and implement graphic styles based on custom rules that you establish, enriching the visual storytelling of your maps. This capability not only enhances the aesthetic quality of your maps but also broadens your creative possibilities.
API Access
Has API
No
API Access
Has API
No
Integrations
Act-On
Yes
AdStage
Yes
Adobe Illustrator
No
Adobe Marketing Cloud
Yes
Adobe Marketo Engage
Yes
Call Sumo
Yes
CallTrackingMetrics
Yes
CloudNuro
Yes
Eloqua
Yes
HubSpot Marketing Hub
Yes
Integrations
Act-On
No
AdStage
No
Adobe Illustrator
Yes
Adobe Marketing Cloud
No
Adobe Marketo Engage
No
Call Sumo
No
CallTrackingMetrics
No
CloudNuro
No
Eloqua
No
HubSpot Marketing Hub
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/marketo/marketo-measure.html
Vendor Details
Company Name
Avenza Systems
Founded
1995
Country
Canada
Website
www.avenza.com
Product Features
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
Yes
Predictive Analytics
Yes
ROI Tracking
No
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
Yes
Search Marketing
No
Segmentation
No
Social Marketing
No
Website Visitor Tracking
No
Web Analytics
Campaign Management
No
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
Yes
Referral Source Tracking
Yes
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
Product Features
GIS
3D Imagery
No
Census Data Integration
No
Color Coding
Yes
Geocoding
Yes
Image Exporting
Yes
Image Management
Yes
Internet Mapping
Yes
Interoperability
Yes
Labeling
Yes
Map Creation
Yes
Map Sharing
Yes
Near-Matching
No
Reverse Geocoding
No
Spatial Analysis
Yes