Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs.

Description

Kubaru is a Salesforce-native application tailored to enhance and automate the distribution of leads, cases, and various records within CRM processes. This tool empowers businesses to move away from traditional manual routing by implementing customizable automation that allocates records based on parameters like availability, expertise, geographic location, or current workload. It offers diverse assignment techniques, such as round robin, territory-specific routing, logic-based rules, and skill-oriented matching, ensuring that each record is directed to the most qualified representative. Additionally, Kubaru takes into account scheduling factors, allowing for record assignments that consider out-of-office times, holidays, and user capacity, thus promoting equitable workload distribution. The application further includes features for the automated reassignment of unaddressed records, management of duplicates to keep related items assigned to a single owner, and instant notifications that inform teams right away when new tasks are assigned, thereby enhancing overall efficiency. Overall, Kubaru significantly streamlines CRM operations, making it an invaluable asset for organizations striving for optimized performance.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Salesforce Yes 
5X Yes 
Act-On Yes 
AdStage Yes 
Adobe Marketing Cloud Yes 
Adobe Marketo Engage Yes 
Call Sumo Yes 
CallTrackingMetrics Yes 
CloudNuro Yes 
Joomla! Yes 
Ketch Yes 
Personizely Yes 
Salesforce Data 360 Yes 
Salesforce Marketing Cloud Account Engagement Yes 
SnapEngage Yes 
SyncApps Yes 
TROCCO Yes 
Uberflip Yes 
VWO Insights Yes 
WordPress Yes 

Integrations

Salesforce Yes 
5X No 
Act-On No 
AdStage No 
Adobe Marketing Cloud No 
Adobe Marketo Engage No 
Call Sumo No 
CallTrackingMetrics No 
CloudNuro No 
Joomla! No 
Ketch No 
Personizely No 
Salesforce Data 360 No 
Salesforce Marketing Cloud Account Engagement No 
SnapEngage No 
SyncApps No 
TROCCO No 
Uberflip No 
VWO Insights No 
WordPress No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$20 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/marketo/marketo-measure.html

Vendor Details

Company Name

Kubaru

Founded

2016

Country

United States

Website

kubaru.io

Product Features

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Alternatives

Alternatives

LeadsRx Attribution Reviews

LeadsRx Attribution

LeadsRx, Inc.
Q-assign Reviews

Q-assign

Ortoo