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Description

Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs.

Description

Discover how to effectively enhance the return on every dollar spent in your marketing initiatives by utilizing identity resolution alongside a comprehensive digital marketing optimization solution that spans from activation to attribution. Elevate the value you bring to your business by enhancing your real-time performance marketing through the integration of attribution and activation within a unified workspace. Our streamlined workflows, featured in our all-in-one toolset, will significantly speed up your insights into activation timelines. With our solution, you can eliminate identity-related challenges throughout your customer journey, as we synchronize all your data at the individual user level, whether it involves interactions from digital campaigns, cross-device paths, or in-store purchases. Benefit from heightened accuracy in your audience targeting, empowering you to launch more successful marketing campaigns on your media platforms. Save time in orchestrating your activations thanks to our automation capabilities, allowing you to focus on strategic decisions. Make informed choices about the media platforms where you allocate your investments, ensuring maximum effectiveness in your marketing efforts. Additionally, by utilizing these optimized strategies, you can anticipate a noticeable increase in overall campaign efficiency.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Act-On
AdStage
Adobe Marketing Cloud
Call Sumo
CallTrackingMetrics
CloudNuro
Eloqua
HubSpot Marketing Hub
NextDNS
Olark
Paragone
Personizely
Salesforce
Salesforce Marketing Cloud Account Engagement
SnapEngage
TROCCO
Uberflip
VWO Insights
WordPress
Yuzu

Integrations

Act-On
AdStage
Adobe Marketing Cloud
Call Sumo
CallTrackingMetrics
CloudNuro
Eloqua
HubSpot Marketing Hub
NextDNS
Olark
Paragone
Personizely
Salesforce
Salesforce Marketing Cloud Account Engagement
SnapEngage
TROCCO
Uberflip
VWO Insights
WordPress
Yuzu

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/marketo/marketo-measure.html

Vendor Details

Company Name

Eulerian

Founded

2002

Country

France

Website

www.eulerian.com

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives

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