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Description

Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs.

Description

Real-time management of performance marketing. CAKE's powerful performance-marketing software will give clarity to your marketing campaigns, and empower you to make smart marketing decisions. For improved profit margins, you can manage and measure the performance of your partners with precision. Maximize profitability by collecting, validating and distributing leads in real time. Multitouch attribution allows you to measure channel performance and optimize ROAS. CAKE's Affiliate Marketing Solutions provides the tools to efficiently manage and analyze your partner marketing program, maximize performance for maximum profitability, and attract valuable partners. CAKE's Lead Generation Solution captures and validates leads in real time and measures closed-loop performance for optimal acquisition efforts.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Call Sumo Yes 
CallTrackingMetrics Yes 
5X Yes 
Anura.io No 
CloudNuro Yes 
Desktop.com Yes 
Flows No 
HubSpot Marketing Hub Yes 
IPQS Device Fingerprinting No 
Invoca No 
Joomla! Yes 
Optimizely One Yes 
Publisher Discovery No 
Pushnami No 
Salesforce Yes 
TROCCO Yes 

Integrations

Adobe Marketo Engage Yes 
Call Sumo Yes 
CallTrackingMetrics Yes 
5X No 
Anura.io Yes 
CloudNuro No 
Desktop.com No 
Flows Yes 
HubSpot Marketing Hub No 
IPQS Device Fingerprinting Yes 
Invoca Yes 
Joomla! No 
Optimizely One No 
Publisher Discovery Yes 
Pushnami Yes 
Salesforce No 
TROCCO No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/marketo/marketo-measure.html

Vendor Details

Company Name

CAKE

Founded

2010

Country

United States

Website

www.getcake.com

Product Features

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

Affiliate

Affiliate Management Yes 
Affiliate Tracking Yes 
Banner Management Yes 
Commission Management Yes 
Contest Management Yes 
Coupon Management Yes 
Email / Newsletter Communication Yes 
Fraud Detection Yes 
Multi Level Marketing (MLM) No 
Multi-Language Yes 
Social Sharing No 

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Lead Capture

Business Card / Badge Scanning No 
Dashboard Yes 
Data Extraction No 
Lead Distribution Yes 
Lead Notifications No 
Lead Nurturing No 
Lead Qualification No 
Lead Scoring No 
Online Forms No 

Lead Generation

Contact Discovery No 
Contact Import/Export No 
Lead Capture Yes 
Lead Database Integration Yes 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Visitor Identification No 

Lead Management

Activity Tracking No 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution No 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Source Tracking Yes 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Referral

Affiliate Marketing Yes 
Campaign Management Yes 
Contact Management Yes 
Employee Referral Management No 
Feedback Management No 
Lead Engagement Yes 
Loyalty Program No 
Referral Tracking Yes 
Rewards Management Yes 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking Yes 
Keyword Tracking Yes 
Multiple Site Management Yes 
Pageview Tracking No 
Referral Source Tracking Yes 
Site Search Tracking Yes 
Time on Site Tracking No 
User Interaction Tracking Yes 

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