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Description
Exceptional experiences are rooted in cohesive data and integrated tools. To achieve outstanding customer interactions, it is essential to merge data and systems effectively. With Adobe Experience Platform Launch, you can link various technologies and transform data into actionable insights, enabling you to deliver impactful and unforgettable experiences. A unified technological approach enhances the quality of experiences provided. When technologies are developed on a single platform, products are designed to interoperate seamlessly, resulting in superior customer interactions. Accelerate your deployment processes with automation. Utilize robust open APIs to create scripts for programmatic deployment of your technologies. Gather your data with precision, understand its implications, and facilitate sharing. Achieve a comprehensive perspective on all data collected across your web and mobile platforms, enhancing quality control and collaboration. Rely on a thriving community rather than solely on a single company, and benefit from the advancements in technology contributed by a network of third-party engineers working collaboratively to optimize integrations and elevate user experiences. By leveraging these resources, you can stay ahead in an ever-evolving digital landscape.
Description
Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.
API Access
Has API
No
API Access
Has API
No
Integrations
Adobe Experience Manager
Yes
Adobe Experience Platform
Yes
Captain Compliance
Yes
Databricks
No
Eyeota
No
Insider One
Yes
Invoca
Yes
Pepperjam
Yes
Proximic by Comscore
No
Schema App
Yes
Integrations
Adobe Experience Manager
No
Adobe Experience Platform
No
Captain Compliance
No
Databricks
Yes
Eyeota
Yes
Insider One
No
Invoca
No
Pepperjam
No
Proximic by Comscore
Yes
Schema App
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
www.adobe.com/experience-platform/launch.html
Vendor Details
Company Name
TransUnion
Founded
1968
Country
United States
Website
www.transunion.com/solution/truaudience
Product Features
Tag Management
Custom Tags
Yes
Error Checking
Yes
Event Tracking
Yes
Policy Management
Yes
Roles / Permissions
Yes
Rules-Driven Tag Execution
Yes
Synchronous / Asynchronous Tags
Yes
Tag Library
Yes
Tag Variable Mapping
Yes
Version Control
Yes
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
No
Collaboration
No
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
No
Templates
No
Tag Management
Custom Tags
No
Error Checking
No
Event Tracking
No
Policy Management
No
Roles / Permissions
No
Rules-Driven Tag Execution
No
Synchronous / Asynchronous Tags
No
Tag Library
No
Tag Variable Mapping
No
Version Control
No
