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Description
Exceptional experiences are rooted in cohesive data and integrated tools. To achieve outstanding customer interactions, it is essential to merge data and systems effectively. With Adobe Experience Platform Launch, you can link various technologies and transform data into actionable insights, enabling you to deliver impactful and unforgettable experiences. A unified technological approach enhances the quality of experiences provided. When technologies are developed on a single platform, products are designed to interoperate seamlessly, resulting in superior customer interactions. Accelerate your deployment processes with automation. Utilize robust open APIs to create scripts for programmatic deployment of your technologies. Gather your data with precision, understand its implications, and facilitate sharing. Achieve a comprehensive perspective on all data collected across your web and mobile platforms, enhancing quality control and collaboration. Rely on a thriving community rather than solely on a single company, and benefit from the advancements in technology contributed by a network of third-party engineers working collaboratively to optimize integrations and elevate user experiences. By leveraging these resources, you can stay ahead in an ever-evolving digital landscape.
Description
Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.
API Access
Has API
API Access
Has API
Integrations
Adobe Experience Manager
Adobe Experience Platform
Captain Compliance
Databricks Data Intelligence Platform
Eyeota
Invoca
Pepperjam
Proximic by Comscore
Schema App
Secure Privacy
Integrations
Adobe Experience Manager
Adobe Experience Platform
Captain Compliance
Databricks Data Intelligence Platform
Eyeota
Invoca
Pepperjam
Proximic by Comscore
Schema App
Secure Privacy
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
www.adobe.com/experience-platform/launch.html
Vendor Details
Company Name
TransUnion
Founded
1968
Country
United States
Website
www.transunion.com/solution/truaudience
Product Features
Tag Management
Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates
Tag Management
Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control
