Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Leverage your data effectively in real-time with Experience Platform, which serves as the backbone of Experience Cloud offerings, transforming both Adobe and non-Adobe data into comprehensive customer profiles that are continuously updated. This open system utilizes AI-driven insights to ensure you provide tailored experiences across all channels. By integrating data from various sources, you can enhance and create real-time customer profiles seamlessly. The standardized XDMs and data validation processes make your data more accessible and comprehensible. Start personalizing experiences immediately using these up-to-date customer profiles. Furthermore, our dynamic identity graphs allow for the activation of profiles across multiple devices and channels. Experience Platform boasts powerful application services that deliver unmatched functionality, enabling you to analyze customer interactions across channels from a single interface. You can also activate real-time customer profiles for immediate personalization and design individualized journeys that adapt to shifting customer behaviors, ensuring a responsive and engaging user experience. Ultimately, this leads to stronger customer relationships and improved business outcomes.

Description

Sparq serves as a platform for customer insights that reveals valuable earned data. By employing a relationship-centered approach, it enhances customer profiles with each interaction, yielding deeper insights into customer behavior. Attributes such as motivation, preferences, and beliefs are transformed into actionable data points. This comprehensive understanding brings significant value, boosting customer acquisition, improving retention, and enhancing overall satisfaction. The method of progressive profiling ensures that unique insights are gathered that cannot be sourced elsewhere. Sparq stands out as a premier provider of continuously refreshed insights regarding customer preferences, priorities, and buying habits, all acquired with proper consent. Furthermore, every client of Vision Critical is paired with a dedicated Customer Success Manager, who offers expert advice based on nearly two decades of experience in the customer insights field, ensuring effective recruitment and engagement strategies. Ultimately, this combination of cutting-edge data analysis and personalized support allows businesses to stay ahead in understanding their customers.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics
Adobe Audience Manager
Adobe Campaign
Adobe Customer Journey Analytics
Adobe Experience Agent Orchestrator
Adobe Experience Manager
Adobe Launch
Adobe Photoshop Lightroom Classic
Adobe Target
Databricks Data Intelligence Platform
Forsta
GrowthLoop
Judge.me
RIVN
Stamped

Integrations

Adobe Analytics
Adobe Audience Manager
Adobe Campaign
Adobe Customer Journey Analytics
Adobe Experience Agent Orchestrator
Adobe Experience Manager
Adobe Launch
Adobe Photoshop Lightroom Classic
Adobe Target
Databricks Data Intelligence Platform
Forsta
GrowthLoop
Judge.me
RIVN
Stamped

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/experience-platform/adobe-experience-platform.html

Vendor Details

Company Name

Alida

Founded

2000

Country

Canada

Website

www.alida.com/alida-sparq

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Experience Management

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Data Privacy Management

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Alternatives

Alternatives

Adtelligence Reviews

Adtelligence

ADTELLIGENCE GmbH