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Description

Leverage your data effectively in real-time with Experience Platform, which serves as the backbone of Experience Cloud offerings, transforming both Adobe and non-Adobe data into comprehensive customer profiles that are continuously updated. This open system utilizes AI-driven insights to ensure you provide tailored experiences across all channels. By integrating data from various sources, you can enhance and create real-time customer profiles seamlessly. The standardized XDMs and data validation processes make your data more accessible and comprehensible. Start personalizing experiences immediately using these up-to-date customer profiles. Furthermore, our dynamic identity graphs allow for the activation of profiles across multiple devices and channels. Experience Platform boasts powerful application services that deliver unmatched functionality, enabling you to analyze customer interactions across channels from a single interface. You can also activate real-time customer profiles for immediate personalization and design individualized journeys that adapt to shifting customer behaviors, ensuring a responsive and engaging user experience. Ultimately, this leads to stronger customer relationships and improved business outcomes.

Description

Netmera simplifies the process of monitoring customer engagement as well as analyzing the actions that take place on your website or mobile app over time. By effectively segmenting and targeting your audience in real-time, you can connect with them through the most relevant messaging. You have the ability to categorize both existing and prospective customer groups into smaller segments that share similar characteristics, based on their demographic details, purchasing behaviors, and interactions within your apps and on your website. With Netmera, you can compile user profiles by integrating data from various sources, including your applications, websites, CRM systems, and other first-party or third-party information. This platform enables you to filter and reach millions of users according to specific profile attributes—such as gender, name, occupation, city, and language—with just a click, and all within seconds. The availability of SDKs and open APIs further enhances the ease of creating and maintaining comprehensive user profiles, ensuring that your marketing efforts are both effective and efficient. This means you can optimize your strategies based on real-time data insights, leading to improved customer satisfaction and engagement.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics Yes 
Adobe Audience Manager Yes 
Adobe Brand Concierge Yes 
Adobe Campaign Yes 
Adobe Customer Journey Analytics Yes 
Adobe Experience Manager Yes 
Adobe Experience Platform Agent Orchestrator Yes 
Adobe Journey Optimizer Yes 
Adobe Launch Yes 
Adobe Photoshop Lightroom Classic Yes 
Adobe Target Yes 
Captain Compliance Yes 
Databricks Yes 
Forsta Yes 
GrowthLoop Yes 
Immerss Live Commerce Yes 
Ketch Yes 
RIVN Yes 

Integrations

Adobe Analytics No 
Adobe Audience Manager No 
Adobe Brand Concierge No 
Adobe Campaign No 
Adobe Customer Journey Analytics No 
Adobe Experience Manager No 
Adobe Experience Platform Agent Orchestrator No 
Adobe Journey Optimizer No 
Adobe Launch No 
Adobe Photoshop Lightroom Classic No 
Adobe Target No 
Captain Compliance No 
Databricks No 
Forsta No 
GrowthLoop No 
Immerss Live Commerce No 
Ketch No 
RIVN No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/experience-platform/adobe-experience-platform.html

Vendor Details

Company Name

Netmera

Founded

2015

Country

United Kingdom

Website

www.netmera.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Customer Experience

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

Experience Management

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Customer Engagement

Analytics No 
Churn Management No 
Communication Management No 
Community Management No 
Content Syndication No 
Feedback Collection No 
Gamification No 
Live Chat No 
Video Content No 

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Mobile Marketing

Channel Attribution No 
Contextual Targeting No 
Coupons No 
Email Marketing No 
Engagement Monitoring No 
In-App Marketing No 
Location-Based Marketing No 
Push Notifications No 
Text Messaging No 
Text-to-Win No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Push Notifications

A/B Testing No 
Analytics No 
Campaign Segmentation No 
Contextual Targeting No 
Device Targeting No 
Expiry Notifications No 
Geo Targeting No 
Mobile Notifications No 
Notification Scheduling No 
Visual Notifications No 
Web Notifications No 

Alternatives

Alternatives