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Description

Leverage your data effectively in real-time with Experience Platform, which serves as the backbone of Experience Cloud offerings, transforming both Adobe and non-Adobe data into comprehensive customer profiles that are continuously updated. This open system utilizes AI-driven insights to ensure you provide tailored experiences across all channels. By integrating data from various sources, you can enhance and create real-time customer profiles seamlessly. The standardized XDMs and data validation processes make your data more accessible and comprehensible. Start personalizing experiences immediately using these up-to-date customer profiles. Furthermore, our dynamic identity graphs allow for the activation of profiles across multiple devices and channels. Experience Platform boasts powerful application services that deliver unmatched functionality, enabling you to analyze customer interactions across channels from a single interface. You can also activate real-time customer profiles for immediate personalization and design individualized journeys that adapt to shifting customer behaviors, ensuring a responsive and engaging user experience. Ultimately, this leads to stronger customer relationships and improved business outcomes.

Description

Transform your product into a powerful engine for growth. Provide the seamless, product-focused experiences that users seek and accelerate your business with Appcues. Enhanced user experiences pave the way for quicker and more lucrative growth, which is precisely why we created the Product-Led Growth Platform. Appcues simplifies the process of delivering outstanding user experiences at scale while aligning your organization with the product as its strongest growth driver. From the initial assessment to user advocacy, Appcues empowers businesses to craft product experiences that foster satisfied customers and sustainable growth. Captivate users with tailored onboarding journeys that leave a lasting impression. Effectively onboard and activate users by captivating, informing, and guiding them swiftly to realize value. Boost feature engagement and adoption rates by designing timely, contextual prompts and walkthroughs that resonate with users. By prioritizing user satisfaction, you can ensure long-term success in a competitive marketplace.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Ketch Yes 
5X No 
Adobe Analytics Yes 
Adobe Brand Concierge Yes 
Adobe Experience Manager Yes 
Adobe Journey Optimizer Yes 
Adobe Photoshop Lightroom Classic Yes 
Amplitude No 
Customer.io No 
Easyflow No 
Freshpaint No 
Google Analytics No 
Immerss Live Commerce Yes 
Klaviyo No 
Localytics No 
Mixpanel No 
PlatoForms No 
Stackreaction No 
Startdeliver No 
Workers by Delos No 

Integrations

Ketch Yes 
5X Yes 
Adobe Analytics No 
Adobe Brand Concierge No 
Adobe Experience Manager No 
Adobe Journey Optimizer No 
Adobe Photoshop Lightroom Classic No 
Amplitude Yes 
Customer.io Yes 
Easyflow Yes 
Freshpaint Yes 
Google Analytics Yes 
Immerss Live Commerce No 
Klaviyo Yes 
Localytics Yes 
Mixpanel Yes 
PlatoForms Yes 
Stackreaction Yes 
Startdeliver Yes 
Workers by Delos Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$249 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/experience-platform/adobe-experience-platform.html

Vendor Details

Company Name

Appcues

Founded

2013

Country

United States

Website

appcues.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Customer Experience

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

Experience Management

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

Customer Experience

Action Management Yes 
Analytics Yes 
Customer Segmentation Yes 
Dashboard Yes 
Feedback Management No 
Knowledge Management Yes 
Multi-Channel Collection Yes 
Sentiment Analysis No 
Survey Management Yes 
Text Analysis No 
Trend Analysis No 

Digital Adoption Platforms

Audience Segmentation Yes 
Content Creation Yes 
Contextual Guidance Yes 
Data Validation Yes 
In-App Training Yes 
Launch Management Yes 
Multi-Language No 
Self Service Tools Yes 
Surveys & Feedback Yes 
User Onboarding Yes 

Experience Management

Action Management Yes 
Analytics Yes 
Customer Segmentation Yes 
Dashboard Yes 
Feedback Management No 
Knowledge Management Yes 
Multi-Channel Collection Yes 
Sentiment Analysis No 
Survey Management Yes 
Text Analysis No 
Trend Analysis No 

NPS

Personalization

A/B Testing Yes 
Abandoned Cart Saver No 
Account Based Marketing Yes 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics Yes 
Contextual Targeting Yes 
Customer Profiles Yes 
Experience Management Yes 
Recommendation Engine No 
Website Personalization Yes 

UX

Animation Yes 
For Mobile Yes 
For Websites Yes 
Heatmaps No 
Prototyping No 
Screen Activity Recording No 
Unmoderated Testing No 
Usability Testing Yes 
User Journeys Yes 
User Research Yes 

Alternatives

Alternatives

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