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Description
Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can ingest, process, and unify all types of customer data — online and offline — enabling sophisticated analytics that reveal insights in seconds.
By linking IDs from multiple channels and devices into a single unified profile, Customer Journey Analytics enables unlimited analysis of any data point across diverse channels without the need for SQL coding. Report-time processing delivers cross-channel insights within seconds, empowering teams to make informed decisions in the moment rather than waiting weeks for static reports.
A patented data governance framework provides governance capabilities that protect customer data — including data labeling, consent management, and role-based permissions — ensuring AI-driven insights don't expose sensitive customer information and helping marketing data remain compliant as privacy policies evolve. Teams can then support compliant personalization and engagement strategies by activating insights directly in Adobe Real-Time CDP and Journey Optimizer.
Generative AI and machine learning tools streamline analysis across billions of data points, automating segmentation, attribution, and propensity modeling to accelerate insight discovery and improve decision-making across the full customer journey.
Description
Enhance collaboration across various business departments by utilizing customer journey maps that seamlessly blend digital and physical communication channels for immediate improvements in customer experience (CX). Quadient's Customer Journey Mapping streamlines the process for stakeholders throughout your organization to access and enhance the comprehensive suite of customer communications through a unified online platform. Achieve complete transparency by associating journey maps with every digital and physical interaction your customers engage with, such as contracts, statements, emails, multimedia content, and digital advertisements. Ensure a cohesive connection between communications and each touchpoint along the customer journey. Foster internal collaboration and facilitate real-time feedback through social commenting features. Act promptly to elevate the customer experience, while easily integrating journey maps with various customer communications management (CCM) systems to further enhance operational efficiency and effectiveness. This holistic approach empowers organizations to create a more responsive and customer-centric environment.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Adobe Analytics
Yes
Adobe CX Enterprise Coworker
Yes
Adobe Experience Cloud
Yes
Adobe Experience Platform
Yes
Adobe Experience Platform Agent Orchestrator
Yes
Adobe Journey Optimizer
Yes
Adobe Real-Time CDP
Yes
Adobe Target
Yes
Amazon S3
Yes
CloudOffix
Yes
Integrations
Adobe Analytics
No
Adobe CX Enterprise Coworker
No
Adobe Experience Cloud
No
Adobe Experience Platform
No
Adobe Experience Platform Agent Orchestrator
No
Adobe Journey Optimizer
No
Adobe Real-Time CDP
No
Adobe Target
No
Amazon S3
No
CloudOffix
No
Pricing Details
Please contact Adobe directly for pricing information.
Free Trial
No
Free Version
No
Pricing Details
Contact Quadient for pricing details.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html
Vendor Details
Company Name
Quadient
Founded
1924
Country
France
Website
www.quadient.com/en-int/resources/quadient-customer-journey-mapping
Product Features
Customer Journey Mapping Tools
Action Management
Yes
Attribution Modeling
Yes
Behavioral Analytics
Yes
Collaboration
No
Customer Profiles
No
Data Import / Export
Yes
Predictive Analytics
Yes
Surveys & Feedback
No
Templates
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
Product Features
Customer Journey Mapping Tools
Action Management
Yes
Attribution Modeling
No
Behavioral Analytics
Yes
Collaboration
Yes
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
Yes
Templates
No
Digital Experience Platforms (DXP)
Alerts / Notifications
Yes
Auto-Tagging
No
Blogs
No
Calendar
No
Content Modeling
Yes
Digital Asset Management
Yes
File Sharing
No
Form Builder
Yes
Forums / Message Boards
Yes
Headless CMS
Yes
Knowledge Base
Yes
Performance Monitoring
No
Personalization / Segmentation
No
Reporting / Analytics
Yes
Surveys / Polls
Yes
Templates
No
User Management / Permissions
Yes
Version Control
No
Wiki
No
Workflow Management
Yes
