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Description
Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can ingest, process, and unify all types of customer data — online and offline — enabling sophisticated analytics that reveal insights in seconds.
By linking IDs from multiple channels and devices into a single unified profile, Customer Journey Analytics enables unlimited analysis of any data point across diverse channels without the need for SQL coding. Report-time processing delivers cross-channel insights within seconds, empowering teams to make informed decisions in the moment rather than waiting weeks for static reports.
A patented data governance framework provides governance capabilities that protect customer data — including data labeling, consent management, and role-based permissions — ensuring AI-driven insights don't expose sensitive customer information and helping marketing data remain compliant as privacy policies evolve. Teams can then support compliant personalization and engagement strategies by activating insights directly in Adobe Real-Time CDP and Journey Optimizer.
Generative AI and machine learning tools streamline analysis across billions of data points, automating segmentation, attribution, and propensity modeling to accelerate insight discovery and improve decision-making across the full customer journey.
Description
The wizard streamlines the creation of your journey maps, allowing you to effortlessly follow a step-by-step guide to develop them. You can quickly share finished journey maps with various stakeholders and view reports conveniently in presentation mode, with the option to save and export completed maps in PDF format. Collaboration is made easy as you can share feedback with colleagues and stakeholders to address genuine customer issues directly on your journey maps. Gathering and reporting Voice of Customer insights is a seamless process, complemented by the ability to create and distribute surveys at the click of a button through Mapovate’s integration with KnowledgeTRAK. You will be able to capture VOC feedback across all customer touchpoints and interaction channels, making it easier to visualize results in real-time within your Customer Experience Journey Maps. This comprehensive approach ensures that every aspect of the customer experience is considered and improved upon.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Adobe Analytics
Yes
Adobe Experience Cloud
Yes
Adobe Experience Platform
Yes
Adobe Experience Platform Agent Orchestrator
Yes
Adobe Journey Optimizer
Yes
Adobe Real-Time CDP
Yes
Adobe Target
Yes
Amazon S3
Yes
CloudOffix
Yes
Google Cloud AI Infrastructure
Yes
Integrations
Adobe Analytics
No
Adobe Experience Cloud
No
Adobe Experience Platform
No
Adobe Experience Platform Agent Orchestrator
No
Adobe Journey Optimizer
No
Adobe Real-Time CDP
No
Adobe Target
No
Amazon S3
No
CloudOffix
No
Google Cloud AI Infrastructure
No
Pricing Details
Please contact Adobe directly for pricing information.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html
Vendor Details
Company Name
Ethos Integrated Solutions
Country
United Arab Emirates
Website
www.mapovate.com
Product Features
Customer Journey Mapping Tools
Action Management
Yes
Attribution Modeling
Yes
Behavioral Analytics
Yes
Collaboration
No
Customer Profiles
No
Data Import / Export
Yes
Predictive Analytics
Yes
Surveys & Feedback
No
Templates
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
Product Features
Customer Journey Mapping Tools
Action Management
Yes
Attribution Modeling
No
Behavioral Analytics
No
Collaboration
Yes
Customer Profiles
Yes
Data Import / Export
Yes
Predictive Analytics
No
Surveys & Feedback
Yes
Templates
No
