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Description
Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can ingest, process, and unify all types of customer data — online and offline — enabling sophisticated analytics that reveal insights in seconds.
By linking IDs from multiple channels and devices into a single unified profile, Customer Journey Analytics enables unlimited analysis of any data point across diverse channels without the need for SQL coding. Report-time processing delivers cross-channel insights within seconds, empowering teams to make informed decisions in the moment rather than waiting weeks for static reports.
A patented data governance framework provides governance capabilities that protect customer data — including data labeling, consent management, and role-based permissions — ensuring AI-driven insights don't expose sensitive customer information and helping marketing data remain compliant as privacy policies evolve. Teams can then support compliant personalization and engagement strategies by activating insights directly in Adobe Real-Time CDP and Journey Optimizer.
Generative AI and machine learning tools streamline analysis across billions of data points, automating segmentation, attribution, and propensity modeling to accelerate insight discovery and improve decision-making across the full customer journey.
Description
Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Adobe Analytics
Yes
Adobe Experience Cloud
Yes
Adobe Experience Platform
Yes
Adobe Experience Platform Agent Orchestrator
Yes
Adobe Journey Optimizer
Yes
Adobe Real-Time CDP
Yes
Adobe Target
Yes
Amazon S3
Yes
CloudOffix
Yes
Freshpaint
No
Integrations
Adobe Analytics
No
Adobe Experience Cloud
No
Adobe Experience Platform
No
Adobe Experience Platform Agent Orchestrator
No
Adobe Journey Optimizer
No
Adobe Real-Time CDP
No
Adobe Target
No
Amazon S3
No
CloudOffix
No
Freshpaint
Yes
Pricing Details
Please contact Adobe directly for pricing information.
Free Trial
No
Free Version
No
Pricing Details
$0.00
Standard, Free:
-1 billion user actions or events per month
-Full access to Indicative’s behavioral analysis platform
-Unlimited user seats
-Weekly webinar training with Indicative expert
-Quick integration using Segment, mParticle, Snowplow or Indicative library
-12 month data history
-OAuth with Google
-Email support
Pro, $950/month
Everything in Free plus:
-Unlimited data history
-Onboarding support with an Indicative Specialist
-2 personalized training sessions with your data
-Data export to Google BigQuery
-User roles and permissions
-Live chat support
-Additional training packages available
-Cancel anytime
-API access for User Segments - Coming Soon!
Enterprise, Custom
Everything in Pro, plus:
-> 1 billion user actions or events
-Dedicated Customer Success Manager (CSM)
-Priority access to tech support for troubleshooting
-Hands on training and ongoing analytics consulting
-Feature prioritization
-Custom data sources and destinations
-Custom Service Level Agreements (SLA)
-Advanced analytics support
-On site training
-Single tenancy, on prem, and private cloud deployments
-White labelling and custom domain
-SAML-based single sign-on (SSO)
-Annual or month-to-month contracts
-1 billion user actions or events per month
-Full access to Indicative’s behavioral analysis platform
-Unlimited user seats
-Weekly webinar training with Indicative expert
-Quick integration using Segment, mParticle, Snowplow or Indicative library
-12 month data history
-OAuth with Google
-Email support
Pro, $950/month
Everything in Free plus:
-Unlimited data history
-Onboarding support with an Indicative Specialist
-2 personalized training sessions with your data
-Data export to Google BigQuery
-User roles and permissions
-Live chat support
-Additional training packages available
-Cancel anytime
-API access for User Segments - Coming Soon!
Enterprise, Custom
Everything in Pro, plus:
-> 1 billion user actions or events
-Dedicated Customer Success Manager (CSM)
-Priority access to tech support for troubleshooting
-Hands on training and ongoing analytics consulting
-Feature prioritization
-Custom data sources and destinations
-Custom Service Level Agreements (SLA)
-Advanced analytics support
-On site training
-Single tenancy, on prem, and private cloud deployments
-White labelling and custom domain
-SAML-based single sign-on (SSO)
-Annual or month-to-month contracts
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html
Vendor Details
Company Name
Indicative
Founded
2014
Country
United States
Website
www.indicative.com
Product Features
Customer Journey Mapping Tools
Action Management
Yes
Attribution Modeling
Yes
Behavioral Analytics
Yes
Collaboration
No
Customer Profiles
No
Data Import / Export
Yes
Predictive Analytics
Yes
Surveys & Feedback
No
Templates
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
Product Features
Big Data
Collaboration
No
Data Blends
No
Data Cleansing
No
Data Mining
No
Data Visualization
Yes
Data Warehousing
No
High Volume Processing
No
No-Code Sandbox
No
Predictive Analytics
No
Templates
No
Business Intelligence
Ad Hoc Reports
Yes
Benchmarking
No
Budgeting & Forecasting
No
Dashboard
Yes
Data Analysis
Yes
Key Performance Indicators
Yes
Natural Language Generation (NLG)
No
Performance Metrics
Yes
Predictive Analytics
No
Profitability Analysis
No
Strategic Planning
No
Trend / Problem Indicators
Yes
Visual Analytics
Yes
Customer Data Platforms (CDP)
Behavioral Analytics
Yes
Campaign Management
No
Customer Profiles
Yes
Customer Segmentation
Yes
Data Integration
Yes
Data Matching
No
GDPR Compliance
Yes
Personalization
No
Predictive Modeling
No
Marketing Analytics
A/B Testing
Yes
Campaign Management
No
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
Yes
Mobile App Analytics
A/B Testing
Yes
Channel Attribution
Yes
Cohort Analysis
Yes
Funnel Analysis
Yes
In-App Events Tracking
Yes
Push Notifications
No
Retention Tracking
Yes
Revenue Tracking
Yes
Uninstall Tracking
No
Product Analytics
Attribution
No
Automatic Data Capture
No
Churn Reporting
No
Customer Feedback Collection
No
Customer Guidance
No
Customer Journey Analytics
No
Data Export
No
Data History Retention
No
Data Labeling
No
Product Engagement Scoring
No
Real-Time Data Analysis
No
Touchpoint Analytics
No
User Segmentation
No
Web Analytics
Campaign Management
No
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
Yes
Site Search Tracking
Yes
Time on Site Tracking
No
User Interaction Tracking
Yes
