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Description
Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can ingest, process, and unify all types of customer data — online and offline — enabling sophisticated analytics that reveal insights in seconds.
By linking IDs from multiple channels and devices into a single unified profile, Customer Journey Analytics enables unlimited analysis of any data point across diverse channels without the need for SQL coding. Report-time processing delivers cross-channel insights within seconds, empowering teams to make informed decisions in the moment rather than waiting weeks for static reports.
A patented data governance framework provides governance capabilities that protect customer data — including data labeling, consent management, and role-based permissions — ensuring AI-driven insights don't expose sensitive customer information and helping marketing data remain compliant as privacy policies evolve. Teams can then support compliant personalization and engagement strategies by activating insights directly in Adobe Real-Time CDP and Journey Optimizer.
Generative AI and machine learning tools streamline analysis across billions of data points, automating segmentation, attribution, and propensity modeling to accelerate insight discovery and improve decision-making across the full customer journey.
Description
Gain a deeper insight into your website's user experience without being overwhelmed by data. While traditional web analytics tools focus on traffic metrics, they fail to capture the true actions of your users—this is where Hotjar comes into play. Monitor key indicators like Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC) to gain a clearer understanding of user sentiment. Remove the uncertainty by utilizing Session Recordings to observe how individuals interact with your platform, allowing you to empathize with their challenges. By analyzing user behavior and posing the right questions at crucial moments, you can enhance engagement. Hotjar seamlessly integrates with most popular platforms, making it easy to visualize user actions. This visual representation of clicks, taps, and scrolling provides invaluable insights into user motivations and preferences. Furthermore, by viewing recordings of actual visitor interactions, you can accurately identify areas for improvement and better cater to your audience's needs. Ultimately, Hotjar empowers you to create a more user-centered experience.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Adobe Experience Platform
Yes
Canopy
No
CloudOffix
Yes
Google Cloud AI Infrastructure
Yes
HubSpot CRM
No
Instapage
No
Kameleoon
No
Magento
No
MineOS
No
Podia
No
Integrations
Adobe Experience Platform
No
Canopy
Yes
CloudOffix
No
Google Cloud AI Infrastructure
No
HubSpot CRM
Yes
Instapage
Yes
Kameleoon
Yes
Magento
Yes
MineOS
Yes
Podia
Yes
Pricing Details
Please contact Adobe directly for pricing information.
Free Trial
No
Free Version
No
Pricing Details
$99 per month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html
Vendor Details
Company Name
Hotjar
Founded
2014
Country
Malta
Website
www.hotjar.com
Product Features
Customer Journey Mapping Tools
Action Management
Yes
Attribution Modeling
Yes
Behavioral Analytics
Yes
Collaboration
No
Customer Profiles
No
Data Import / Export
Yes
Predictive Analytics
Yes
Surveys & Feedback
No
Templates
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
Product Features
Customer Experience
Action Management
No
Analytics
Yes
Customer Segmentation
No
Dashboard
Yes
Feedback Management
Yes
Knowledge Management
No
Multi-Channel Collection
No
Sentiment Analysis
Yes
Survey Management
Yes
Text Analysis
No
Trend Analysis
No
Customer Feedback
Alerts / Notifications
Yes
Behavior Analytics
Yes
Bug Reports
No
Community Feedback Tools
No
Live Chat
No
Negative Feedback Management
No
Net Promoter Score (NPS)
No
Screenshot / Screen Capture
Yes
Surveys
No
User Testing Tools
Yes
Video Feedback
Yes
Visual Feedback Tools
No
Voice of the Customer (VoC)
No
Website Feedback
Yes
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
Yes
Collaboration
No
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
Yes
Templates
No
Heatmap
Behavioral Mapping
Yes
Dashboard
Yes
Dynamic Maps
Yes
Element Analytics
Yes
Embeddable Maps
No
For Sales
No
For Science
No
Radial Mapping
No
Territorial Mapping
No
Website Analytics
Yes
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
Yes
Session Replay
Eye Tracking
Yes
Form Analytics
Yes
Heatmaps
Yes
Mouse Tracking
Yes
Optimization Tools
Yes
Session Recording
Yes
Surveys
Yes
User Experience Analysis
Yes
User Feedback
Yes
Visitor Segmentation
Yes
Survey
Custom Survey URLs
Yes
Data Analysis Tools
Yes
Email Marketing
No
Mobile Survey
Yes
Offline Response Collection
No
Paper Survey
No
Question Branching
Yes
Question Library
Yes
Site Intercept Survey
Yes
Skip Logic
Yes
Supports Audio / Images / Video
No
Usability Testing
A/B Testing
No
Annotations
No
Audience Targeting
No
Heatmaps
No
Impression Testing
No
Mobile Testing
No
Moderated Usability Testing
No
Prototype Testing
No
Quantitative Metrics
No
Remote User Testing
No
Reporting / Analytics
No
Surveys and Feeback
No
Video Recording / Transcription
No
UX
Animation
No
For Mobile
Yes
For Websites
Yes
Heatmaps
Yes
Prototyping
No
Screen Activity Recording
Yes
Unmoderated Testing
No
Usability Testing
Yes
User Journeys
Yes
User Research
Yes
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
Yes
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
Yes
Website Optimization Tools
Competitor Analysis
No
Content Management
No
Keyword Research Tools
No
Link Management
No
Performance Metrics
Yes
Problem Area Alerts
Yes
