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Description
Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can ingest, process, and unify all types of customer data — online and offline — enabling sophisticated analytics that reveal insights in seconds.
By linking IDs from multiple channels and devices into a single unified profile, Customer Journey Analytics enables unlimited analysis of any data point across diverse channels without the need for SQL coding. Report-time processing delivers cross-channel insights within seconds, empowering teams to make informed decisions in the moment rather than waiting weeks for static reports.
A patented data governance framework provides governance capabilities that protect customer data — including data labeling, consent management, and role-based permissions — ensuring AI-driven insights don't expose sensitive customer information and helping marketing data remain compliant as privacy policies evolve. Teams can then support compliant personalization and engagement strategies by activating insights directly in Adobe Real-Time CDP and Journey Optimizer.
Generative AI and machine learning tools streamline analysis across billions of data points, automating segmentation, attribution, and propensity modeling to accelerate insight discovery and improve decision-making across the full customer journey.
Description
Holistics empowers users to independently address their data inquiries without needing assistance from technical teams, effectively eliminating the frustrations associated with request queues for both business and data personnel. By utilizing Holistics, the Data Team can establish and refine a comprehensive set of business metrics, enabling users to access the data they need without the necessity of writing SQL queries or interrupting the Data Team. This allows the Data Team to develop a centralized definition of metrics while selectively curating datasets for business users. Consequently, business users can conduct their own analyses and create personalized reports and visualizations without relying on technical staff. Insights can be shared with stakeholders effortlessly with just a click, and notifications can be dispatched via email, Slack, webhooks, and more. Say goodbye to the delays of waiting for data! If you're weary of depending on a busy data team for answers, take the initiative to generate your own dashboards from a thoughtfully curated selection of business metrics. Additionally, leverage drill-through features on your preferred dashboards, and receive alerts for significant developments, ensuring you're always informed. This shift not only enhances efficiency but also promotes a culture of data-driven decision-making within your organization.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Adobe Analytics
Yes
Adobe Experience Cloud
Yes
Adobe Experience Platform
Yes
Adobe Experience Platform Agent Orchestrator
Yes
Adobe Journey Optimizer
Yes
Adobe Real-Time CDP
Yes
Adobe Target
Yes
Amazon S3
Yes
CloudOffix
Yes
Google Cloud AI Infrastructure
Yes
Integrations
Adobe Analytics
No
Adobe Experience Cloud
No
Adobe Experience Platform
No
Adobe Experience Platform Agent Orchestrator
No
Adobe Journey Optimizer
No
Adobe Real-Time CDP
No
Adobe Target
No
Amazon S3
No
CloudOffix
No
Google Cloud AI Infrastructure
No
Pricing Details
Please contact Adobe directly for pricing information.
Free Trial
No
Free Version
No
Pricing Details
$50 per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html
Vendor Details
Company Name
Holistics Software
Founded
2015
Country
Singapore
Website
www.holistics.io
Product Features
Customer Journey Mapping Tools
Action Management
Yes
Attribution Modeling
Yes
Behavioral Analytics
Yes
Collaboration
No
Customer Profiles
No
Data Import / Export
Yes
Predictive Analytics
Yes
Surveys & Feedback
No
Templates
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
Product Features
Business Intelligence
Ad Hoc Reports
Yes
Benchmarking
No
Budgeting & Forecasting
No
Dashboard
Yes
Data Analysis
Yes
Key Performance Indicators
Yes
Natural Language Generation (NLG)
No
Performance Metrics
Yes
Predictive Analytics
No
Profitability Analysis
No
Strategic Planning
No
Trend / Problem Indicators
Yes
Visual Analytics
Yes
