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Description
Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can ingest, process, and unify all types of customer data — online and offline — enabling sophisticated analytics that reveal insights in seconds.
By linking IDs from multiple channels and devices into a single unified profile, Customer Journey Analytics enables unlimited analysis of any data point across diverse channels without the need for SQL coding. Report-time processing delivers cross-channel insights within seconds, empowering teams to make informed decisions in the moment rather than waiting weeks for static reports.
A patented data governance framework provides governance capabilities that protect customer data — including data labeling, consent management, and role-based permissions — ensuring AI-driven insights don't expose sensitive customer information and helping marketing data remain compliant as privacy policies evolve. Teams can then support compliant personalization and engagement strategies by activating insights directly in Adobe Real-Time CDP and Journey Optimizer.
Generative AI and machine learning tools streamline analysis across billions of data points, automating segmentation, attribution, and propensity modeling to accelerate insight discovery and improve decision-making across the full customer journey.
Description
Extellio can be used to monitor, investigate, and improve user experience, conversions, and user journeys on online services and websites.
Extellio offers GDPR-safe analytics and smart surveys, heatmaps and session recordings all in one place, connected to a powerful analytical engine. You can combine the different data sources to create very specific segments or funnels based on both survey and analytics data.
This allows you to understand, follow and improve the user journeys that are important to you and your company.
Combining behavioral and experience data provides deeper and more meaningful insights that can be used to make informed decisions.
API Access
Has API
Yes
API Access
Has API
Yes
Integrations
Adobe Analytics
Yes
Adobe Experience Cloud
Yes
Adobe Experience Platform Agent Orchestrator
Yes
Adobe Journey Optimizer
Yes
Adobe Real-Time CDP
Yes
Adobe Target
Yes
Amazon S3
Yes
CloudOffix
Yes
CookieYes
No
Cookiebot
No
Integrations
Adobe Analytics
No
Adobe Experience Cloud
No
Adobe Experience Platform Agent Orchestrator
No
Adobe Journey Optimizer
No
Adobe Real-Time CDP
No
Adobe Target
No
Amazon S3
No
CloudOffix
No
CookieYes
Yes
Cookiebot
Yes
Pricing Details
Please contact Adobe directly for pricing information.
Free Trial
No
Free Version
No
Pricing Details
$20 per month
Based on the volume of actions, heatmap samples, and/or sessions.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html
Vendor Details
Company Name
Extellio International AB
Founded
2022
Country
Sweden
Website
www.extellio.com/lp/sf/full-suite
Product Features
Customer Journey Mapping Tools
Action Management
Yes
Attribution Modeling
Yes
Behavioral Analytics
Yes
Collaboration
No
Customer Profiles
No
Data Import / Export
Yes
Predictive Analytics
Yes
Surveys & Feedback
No
Templates
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
Product Features
Heatmap
Behavioral Mapping
Yes
Dashboard
Yes
Dynamic Maps
Yes
Element Analytics
Yes
Embeddable Maps
No
For Sales
No
For Science
No
Radial Mapping
No
Territorial Mapping
No
Website Analytics
Yes
Session Replay
Eye Tracking
No
Form Analytics
Yes
Heatmaps
Yes
Mouse Tracking
Yes
Optimization Tools
Yes
Session Recording
Yes
Surveys
Yes
User Experience Analysis
Yes
User Feedback
Yes
Visitor Segmentation
Yes
Survey
Custom Survey URLs
Yes
Data Analysis Tools
Yes
Email Marketing
No
Mobile Survey
Yes
Offline Response Collection
No
Paper Survey
No
Question Branching
Yes
Question Library
Yes
Site Intercept Survey
Yes
Skip Logic
Yes
Supports Audio / Images / Video
No
Web Analytics
Campaign Management
Yes
Conversion Tracking
Yes
Form Analytics
Yes
Goal Tracking
Yes
Keyword Tracking
Yes
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
Yes
Site Search Tracking
Yes
Time on Site Tracking
Yes
User Interaction Tracking
Yes
