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Description

To effectively act on insights, you need to engage an audience. With Adobe Audience Manager, our premier data management platform, you can create and engage the most effective audiences across various channels and devices. Discover the essential steps to set up Adobe Audience Manager successfully. For an in-depth understanding of Audience Manager, explore our comprehensive documentation, which provides valuable guidance and tips.

Description

As trailblazers in outcome-focused media, we strive to align advertisers' digital media spending directly with the business results they prioritize. Our proprietary AI optimization solution, Copilot, facilitates the creation of tailored algorithmic models that detect distinct performance patterns and dynamically adjust investments in real-time, all in line with our clients’ unique objectives. Xaxis continuously innovates and collaborates to enhance campaign effectiveness across diverse channels, including Digital Out of Home (DOOH), audio, e-commerce, shoppable formats, and specialized creative services. Established in 2011, Xaxis is the cutting-edge programmatic division of GroupM, the largest media investment firm globally, offering localized expertise in 48 different markets worldwide. With our commitment to evolving strategies and technologies, we aim to redefine success in the digital advertising landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Experience Platform Yes 
Adobe Photoshop Lightroom Classic Yes 
Adobe Real-Time CDP Yes 
BlueConic Yes 
Criteo Commerce Growth Yes 
DynAdmic No 
Eyeota Yes 
GlobalLink Yes 
Ketch Yes 
Kochava Yes 
PlaceIQ Yes 
RIVN Yes 
SiteSpect Yes 
Sizmek Ad Suite No 
Skypoint AI Platform Yes 
Syntasa Yes 
Titan Yes 
Uptempo Yes 

Integrations

Adobe Experience Platform No 
Adobe Photoshop Lightroom Classic No 
Adobe Real-Time CDP No 
BlueConic No 
Criteo Commerce Growth No 
DynAdmic Yes 
Eyeota No 
GlobalLink No 
Ketch No 
Kochava No 
PlaceIQ No 
RIVN No 
SiteSpect No 
Sizmek Ad Suite Yes 
Skypoint AI Platform No 
Syntasa No 
Titan No 
Uptempo No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

www.adobe.com/analytics/audience-manager.html

Vendor Details

Company Name

Xaxis

Founded

2011

Country

United States

Website

www.xaxis.com

Product Features

Data Management Platforms (DMP)

Ad Network Integration Yes 
Analytics / ROI Tracking Yes 
Audience Targeting Yes 
Behavioral Analytics Yes 
CRM No 
Campaign Management Yes 
Competitive Analysis Yes 
Customer Journey Mapping Yes 
Data Capture / Transfer Yes 
Data Classification Yes 
Data Visualization Yes 

Product Features

Artificial Intelligence

Chatbot No 
For Healthcare No 
For Sales No 
For eCommerce No 
Image Recognition No 
Machine Learning No 
Multi-Language No 
Natural Language Processing No 
Predictive Analytics No 
Process/Workflow Automation No 
Rules-Based Automation No 
Virtual Personal Assistant (VPA) No 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Alternatives

Alternatives

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