Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
To effectively act on insights, you need to engage an audience. With Adobe Audience Manager, our premier data management platform, you can create and engage the most effective audiences across various channels and devices. Discover the essential steps to set up Adobe Audience Manager successfully. For an in-depth understanding of Audience Manager, explore our comprehensive documentation, which provides valuable guidance and tips.
Description
TransUnion TruEmpower allows your organization to unify, enhance, and manage all identity data from a singular source of truth. By intelligently integrating first-, second-, and third-party data, it combines addressable media signals with consumer characteristics and behaviors. This consolidated identity data repository equips marketers to create more intelligent audience segments, deliver experiences that are more pertinent, and generate insightful metrics that help in continuously optimizing their strategies, executions, and overall performance.
Understanding the critical need for data control and ownership, TransUnion TruEmpower offers the IDMP, which grants access to raw, event-level identity data straight into your organization’s data science framework. This identity extract not only offers the capability to merge household and individual identities with additional data sources but also facilitates the exploration of deeper insights and the identification of new opportunities for growth and engagement. In this way, organizations can make informed decisions based on a comprehensive understanding of their audience.
API Access
Has API
No
API Access
Has API
No
Integrations
Adobe Advertising Cloud
Yes
Adobe Experience Platform
Yes
Adobe Real-Time CDP
Yes
BDEX
No
Contentsquare
Yes
Criteo Commerce Growth
Yes
Decibel
Yes
Eyeota
Yes
GlobalLink
Yes
Go2mobi
No
Integrations
Adobe Advertising Cloud
No
Adobe Experience Platform
No
Adobe Real-Time CDP
No
BDEX
Yes
Contentsquare
No
Criteo Commerce Growth
No
Decibel
No
Eyeota
No
GlobalLink
No
Go2mobi
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
www.adobe.com/analytics/audience-manager.html
Vendor Details
Company Name
TransUnion
Founded
1968
Country
United States
Website
www.transunion.com
Product Features
Data Management Platforms (DMP)
Ad Network Integration
Yes
Analytics / ROI Tracking
Yes
Audience Targeting
Yes
Behavioral Analytics
Yes
CRM
No
Campaign Management
Yes
Competitive Analysis
Yes
Customer Journey Mapping
Yes
Data Capture / Transfer
Yes
Data Classification
Yes
Data Visualization
Yes
Product Features
Data Management
Customer Data
No
Data Analysis
No
Data Capture
No
Data Integration
No
Data Migration
No
Data Quality Control
No
Data Security
No
Information Governance
No
Master Data Management
No
Match & Merge
No
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No