Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
To effectively act on insights, you need to engage an audience. With Adobe Audience Manager, our premier data management platform, you can create and engage the most effective audiences across various channels and devices. Discover the essential steps to set up Adobe Audience Manager successfully. For an in-depth understanding of Audience Manager, explore our comprehensive documentation, which provides valuable guidance and tips.
Description
Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.
API Access
Has API
No
API Access
Has API
No
Integrations
BlueConic
Yes
Contentsquare
Yes
Criteo Commerce Growth
Yes
SiteSpect
Yes
Skypoint AI Platform
Yes
Adobe Real-Time CDP
Yes
Decibel
Yes
Eyeota
Yes
Ketch
Yes
Kochava
Yes
Integrations
BlueConic
Yes
Contentsquare
Yes
Criteo Commerce Growth
Yes
SiteSpect
Yes
Skypoint AI Platform
Yes
Adobe Real-Time CDP
No
Decibel
No
Eyeota
No
Ketch
No
Kochava
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
www.adobe.com/analytics/audience-manager.html
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/data-management-platform/
Product Features
Data Management Platforms (DMP)
Ad Network Integration
Yes
Analytics / ROI Tracking
Yes
Audience Targeting
Yes
Behavioral Analytics
Yes
CRM
No
Campaign Management
Yes
Competitive Analysis
Yes
Customer Journey Mapping
Yes
Data Capture / Transfer
Yes
Data Classification
Yes
Data Visualization
Yes
Product Features
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No