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Description

To effectively act on insights, you need to engage an audience. With Adobe Audience Manager, our premier data management platform, you can create and engage the most effective audiences across various channels and devices. Discover the essential steps to set up Adobe Audience Manager successfully. For an in-depth understanding of Audience Manager, explore our comprehensive documentation, which provides valuable guidance and tips.

Description

ML Platform: Enhance your pipeline efficiency by pinpointing, prioritizing, and engaging your most valuable accounts. This platform equips B2B marketers with essential tools to refine their campaign strategies and expedite the customer journey. You can effectively pinpoint and rank accounts that show a higher likelihood of conversion. By merging your CRM and marketing automation systems with the synthesized data from the ML Data Cloud, you can identify the most suitable target accounts. Additionally, segmenting accounts through firmographic and demographic information allows for the development of scalable marketing strategies and initiatives. By focusing on intent, technographic, and engagement data, you can prioritize accounts to better allocate your marketing resources. Furthermore, leveraging reports like Market Level Trending Topics & Installed Technologies aids in refining your account prioritization process, ensuring that your marketing budget is utilized effectively to achieve optimal results. Ultimately, this approach not only improves engagement but also enhances overall marketing performance.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Advertising Cloud Yes 
Adobe Photoshop Lightroom Classic Yes 
Adobe Real-Time CDP Yes 
BlueConic Yes 
Contentsquare Yes 
Criteo Commerce Growth Yes 
Decibel Yes 
Eyeota Yes 
Ketch Yes 
Kochava Yes 
Octane11 No 
PlaceIQ Yes 
RIVN Yes 
SiteSpect Yes 
Skypoint AI Platform Yes 
Titan Yes 
Uptempo Yes 
ZineOne Yes 

Integrations

Adobe Advertising Cloud No 
Adobe Photoshop Lightroom Classic No 
Adobe Real-Time CDP No 
BlueConic No 
Contentsquare No 
Criteo Commerce Growth No 
Decibel No 
Eyeota No 
Ketch No 
Kochava No 
Octane11 Yes 
PlaceIQ No 
RIVN No 
SiteSpect No 
Skypoint AI Platform No 
Titan No 
Uptempo No 
ZineOne No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

www.adobe.com/analytics/audience-manager.html

Vendor Details

Company Name

Madison Logic

Founded

2004

Country

United States

Website

www.madisonlogic.com/ml-platform/

Product Features

Data Management Platforms (DMP)

Ad Network Integration Yes 
Analytics / ROI Tracking Yes 
Audience Targeting Yes 
Behavioral Analytics Yes 
CRM No 
Campaign Management Yes 
Competitive Analysis Yes 
Customer Journey Mapping Yes 
Data Capture / Transfer Yes 
Data Classification Yes 
Data Visualization Yes 

Product Features

Buyer Intent

B2B Lead Generation Yes 
CRM Integration Yes 
Channel Attribution Yes 
Competitor Analysis Yes 
Content Marketing Yes 
Customer Journey Mapping Yes 
Customer Profiles No 
Intent Data Yes 
Lead Notifications No 
Lead Scoring No 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

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Alternatives

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