Average Ratings 2 Ratings
Average Ratings 0 Ratings
Description
Where programmatic and media converge, Adobe stands out as the sole independent advertising platform that seamlessly integrates and automates every aspect of media, screens, data, and creativity on a large scale. The era of fragmented media management is now a thing of the past. For businesses aspiring to advance their digital marketing initiatives, automated media purchasing through a demand-side platform has become essential. The DSP selection you make can offer a significant advantage, enabling effective and economical strategy implementation while accurately forecasting results and enhancing the customer experience. Consistently recognized as a Leader by Forrester, Adobe Advertising Cloud is well-equipped to assist you in achieving leadership in your own market. With a unified demand-side platform, visualizing an omni-channel strategy becomes significantly more manageable, as Adobe Advertising Cloud DSP is the most extensive and agnostic platform available, granting access to ad inventory across virtually all media and supplying the necessary tools for quality control and measurement. By leveraging these capabilities, you can optimize your advertising efforts and drive better results.
Description
Our media buying platform links advertisers with first-party data signals sourced from media owners, utilizing tailored algorithms to enhance outcomes while ensuring the security of media owners' data. Nodals AI is perfectly suited for media owners who prioritize privacy and wish to leverage an AI-enhanced platform for managing their digital advertising through collaboration on first-party data and bespoke algorithmic targeting. Media owners are capable of generating robust data signals, leading to more than double the sales for advertisers when compared to conventional third-party data methods. It's crucial for media owners to maintain control over their data, which is achievable by accessing it directly from the source; this approach not only lowers costs but also significantly cuts down carbon emissions by 75%. The way we measure advertising effectiveness has progressed from outdated deterministic methods to sophisticated probabilistic techniques that accurately assess true uplift. Nodals offers unparalleled access to the first-party data of media owners and executes custom algorithms directly on their data, ensuring both efficacy and security. This innovative approach empowers media owners to fully utilize their valuable data while fostering stronger partnerships with advertisers.
API Access
Has API
No
API Access
Has API
No
Integrations
Acxiom Real Identity
Yes
Adobe Campaign
Yes
Alumio
Yes
AppMarket
Yes
Capgemini Intelligent Automation Platform
Yes
Commanders Act
Yes
DV Publisher Suite
Yes
Digimarc Discover
Yes
Eyeota
Yes
Factori
Yes
Integrations
Acxiom Real Identity
No
Adobe Campaign
No
Alumio
No
AppMarket
No
Capgemini Intelligent Automation Platform
No
Commanders Act
No
DV Publisher Suite
No
Digimarc Discover
No
Eyeota
No
Factori
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
www.adobe.com/advertising/adobe-advertising-cloud.html
Vendor Details
Company Name
Nodals.ai
Country
United Kingdom
Website
www.nodals.ai/
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Social Media Advertising
Ad Buying
No
Ad Creation
No
Bulk Advertising
No
Campaign Management
No
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
No
Retargeting
No
Roles / Permissions
No