Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Revenue generation through cross-device tracking is feasible even when users utilize several devices to complete their purchases. Consequently, publishers that direct traffic to mobile platforms are more inclined to engage in the program. Given the current landscape where cookies are no longer a reliable tracking method, compliance with GDPR and ITP regulations is essential, as cookies require user consent, and many users may opt-out of cookie usage entirely. To address this challenge, Admitad has introduced a cookieless tracking solution that adheres to both GDPR and ITP standards. By utilizing your link, customers will be directed straight to the advertiser's site without unnecessary redirection. Looking ahead, there will be an increased emphasis on monitoring and capturing target actions effectively. Allow us to manage your app tracking or seamlessly integrate with leading mobile platforms, as we are equipped to track installations on smartphones and tablets, as well as in-app purchases. This innovative approach not only ensures compliance but also enhances user experience and engagement.
Description
Anonymised is a data platform that operates without the use of IDs, allowing both publishers and advertisers to effectively understand, reach, and measure their audiences on a large scale while ensuring that personal data remains secure. This platform enhances audience targeting capabilities by granting access to previously unreachable demographics, all while upholding privacy standards. Utilizing detailed audience insights and predictive artificial intelligence, Anonymised assists in discovering potential new customers. Moreover, it provides attribution features through cohort-based data to evaluate post-view conversion rates. With the decline of cookies and increasing privacy concerns, Anonymised emerges as a solution that harmonizes high performance with strict compliance. It serves as a bridge connecting publishers looking to optimize their audience monetization and advertisers striving for improved marketing outcomes. The proprietary technology of Anonymised guarantees scalability, precise targeting, and adherence to privacy regulations. By leveraging cross-publisher audience data, publishers can effectively monetize their entire audience base by targeting all users who have given their consent. This innovative approach not only addresses current market challenges but also sets a new standard for privacy-focused data utilization in advertising.
API Access
Has API
No
API Access
Has API
No
Integrations
MINT
No
wecantrack
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Admitad
Founded
2009
Country
Germany
Website
www.admitad.com
Vendor Details
Company Name
Anonymised
Founded
2019
Country
United Kingdom
Website
www.anonymised.io
Product Features
Product Features
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No