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Description

Admetrics serves as a robust marketing analytics platform aimed at equipping e-commerce teams with scientifically grounded data, facilitating better budget management and quicker decision-making. The platform encompasses a variety of tools like Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation. Featuring highly customizable dashboards, Admetrics consolidates data from numerous sources, improving data integrity and minimizing the hassle of toggling between various tools or spreadsheets. Its innovative PRISMA model delivers actionable insights regarding the effectiveness of marketing channels, encompassing TV, offline media, and online marketplaces, while sidestepping the drawbacks often associated with conventional tracking and attribution methodologies. Admetrics meticulously records all customer interactions in strict adherence to data protection regulations, providing profound insights into customer journeys and paths to conversion. Additionally, its advanced Bayesian statistics engine drives the testing and optimization of marketing strategies, enabling teams to refine their approaches and enhance overall effectiveness. By leveraging these capabilities, companies can better understand their marketing performance and make informed adjustments to their strategies.

Description

For B2B marketing and revenue teams, proving marketing's impact is incredibly difficult when engagement data is siloed across multiple MarTech tools. CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform that unifies all that chaotic data into one trustworthy source of truth. We provide the complete picture marketers need to finally stop defending their marketing efforts (and the marketing budget) and start proving the value marketing adds to the business. CaliberMind gives marketers the confidence to answer, ‘What’s working?’, tell the story of their contribution, and make smarter investments that drive lucrative sales opportunities and accelerate revenue growth.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AdRoll No 
Amazon Redshift No 
Clearbit No 
Eloqua No 
Facebook No 
FullContact No 
Google Ads No 
Google Cloud Platform Yes 
Google Drive No 
Google Sheets No 
HubSpot Customer Platform No 
LinkedIn No 
Meta AI Yes 
Microsoft Dynamics 365 No 
SAP Commerce Cloud No 
Segment No 
Slack Yes 
TikTok Yes 
Zendesk No 
ZoomInfo No 

Integrations

AdRoll Yes 
Amazon Redshift Yes 
Clearbit Yes 
Eloqua Yes 
Facebook Yes 
FullContact Yes 
Google Ads Yes 
Google Cloud Platform No 
Google Drive Yes 
Google Sheets Yes 
HubSpot Customer Platform Yes 
LinkedIn Yes 
Meta AI No 
Microsoft Dynamics 365 Yes 
SAP Commerce Cloud Yes 
Segment Yes 
Slack No 
TikTok No 
Zendesk Yes 
ZoomInfo Yes 

Pricing Details

$399 per month
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Admetrics

Founded

2015

Country

Germany

Website

www.admetrics.io

Vendor Details

Company Name

CaliberMind

Founded

2016

Country

United States

Website

www.calibermind.com

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring Yes 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard Yes 
Data Analysis Yes 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics Yes 
Profitability Analysis No 
Strategic Planning Yes 
Trend / Problem Indicators No 
Visual Analytics No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

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