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Description

Simple Admation is a marketing approval workflow and project management platform built for marketing teams, creative agencies and regulated organisations in banking, insurance, health and retail — where compliance, version control and audit trails are non-negotiable. The platform manages the full creative production lifecycle from structured brief to final approved asset in one system, eliminating the email threads, shared drives and disconnected tools that create version confusion, approval delays and compliance failures. Marketing project management: structured brief templates capture all requirements before creative work begins. Task scheduling runs against live resource capacity, with campaign calendars, real-time dashboards and Gantt-style timelines giving managers full visibility across every active project. • Approval workflow: assets route through sequenced, multi-level approval pathways. Stakeholders annotate directly online — print, digital, video and HTML — with all feedback consolidated in one view. Automated reminders, batch approvals and forwarding tools reduce high-volume review cycle costs. • Online proofing: side-by-side revision comparison and consolidated feedback management give teams a single source of truth across every review cycle. • Compliance: tamper-proof audit trail records every review action and approval decision with timestamps and reviewer attribution. Mandatory checklists enforce compliance steps before sign-off. • Resource management: live resource planner, time tracking, skill-based scheduling and workload dashboards. Used by Bupa, Spotlight, NIB, RACV, HESTA, NIB, Hollard, Woolworths, Mondelez, Spotlight and Tourism Australia.

Description

Disorganization can lead to the unnecessary loss of clients. Gryffin allows you to effortlessly manage all marketing initiatives, tasks, and deadlines within a single, comprehensive system. By streamlining task priorities, you can enhance your team's productivity and ensure that deadlines are consistently met. Organize your editorial calendar, plan content pieces, and monitor the progress of various digital assets, including articles, writers, and videos, all in one centralized location! The user-friendly drag-and-drop feature of Gryffin’s editorial calendar builder makes it easier than ever to optimize your content creation processes. You can also develop and oversee link building campaigns from inception to completion, tracking potential targets and their statuses effectively. With Gryffin, managing Blogger and PR outreach efforts becomes a seamless experience. Additionally, you have the capability to create SEO Experiments to evaluate the performance of your optimizations. If you notice any pages or keywords declining in the rankings, Gryffin enables you to take swift action and assess the effects of algorithm changes. Ultimately, Gryffin empowers you to maintain a structured approach to marketing, ensuring that you never miss an opportunity.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Blogger No 
Dropbox No 
Gmail No 
Google Analytics No 
Google Calendar No 
Google Chrome No 
Google Drive No 
Google Search Console No 
Microsoft Teams Yes 
Semrush No 
Simple Asset Manager Yes 
Simple Retailpath Yes 
Slack No 
Stripe No 

Integrations

Blogger Yes 
Dropbox Yes 
Gmail Yes 
Google Analytics Yes 
Google Calendar Yes 
Google Chrome Yes 
Google Drive Yes 
Google Search Console Yes 
Microsoft Teams No 
Semrush Yes 
Simple Asset Manager No 
Simple Retailpath No 
Slack Yes 
Stripe Yes 

Pricing Details

$50
Free Trial Yes 
Free Version No 

Pricing Details

$49 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Simple

Founded

2007

Country

Australia

Website

www.simple.io/products/simple-admation

Vendor Details

Company Name

Gryffin

Founded

2009

Country

United States

Website

www.gryffin.com/features/

Product Features

Advertising Agency

Campaign Management Yes 
Collaboration Yes 
Document Management Yes 
File Sharing Yes 
Project Management Yes 
Task Management Yes 
Time Tracking Yes 

Creative Management

Billing & Invoicing No 
Client Management No 
Collaboration Yes 
File Sharing Yes 
Project Management Yes 
Task Management Yes 
Time Tracking Yes 

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing Yes 
Brand Control Yes 
Customizable Branding Yes 
File Conversion Yes 
Metadata Management Yes 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document Yes 
Search/Filter Yes 
Version Control Yes 
Watermarking No 
Workflow Management Yes 

Marketing Planning

Budgeting & Forecasting No 
Collaboration Yes 
Flowchart No 
Goal Setting / Tracking Yes 
Marketing Calendar Yes 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking Yes 
Spend Management No 

MRM

Activity Planning Yes 
Analytics / ROI Tracking Yes 
Approval Workflow Yes 
Brand Management Yes 
Budgeting & Forecasting Yes 
Content Management Yes 
Digital Asset Management Yes 
Expense Management No 
Marketing Calendar Yes 
Strategic Planning Yes 

Online Proofing

Audit Trail Yes 
Due Date Tracking Yes 
File Sharing Yes 
Markup Tools Yes 
Role-Based Permissions Yes 
Status Tracking Yes 
Version Control Yes 

Project Portfolio Management

Budget Management Yes 
Collaboration Yes 
Dashboard Yes 
Issue Management No 
Milestone Tracking Yes 
Portfolio Management Yes 
Project Planning Yes 
Requirements Management Yes 
Resource Management Yes 
Status Tracking Yes 
Task Management Yes 
Time & Expense Tracking No 

Resource Management

Capacity Management Yes 
Data Visualization No 
Demand Forecasting No 
Drag & Drop Yes 
Employee Scheduling Yes 
Filtered Search Yes 
Resource Allocation Yes 
Skills Tracking Yes 
Utilization Management Yes 

Workflow Management

Access Controls/Permissions Yes 
Approval Process Control Yes 
Business Process Automation Yes 
Calendar Management Yes 
Compliance Tracking Yes 
Configurable Workflow Yes 
Customizable Dashboard Yes 
Document Management Yes 
Forms Management No 
Graphical Workflow Editor No 
Mobile Access No 
No-Code No 
Task Management Yes 
Third Party Integrations Yes 
Workflow Configuration Yes 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

MRM

Activity Planning No 
Analytics / ROI Tracking No 
Approval Workflow No 
Brand Management No 
Budgeting & Forecasting No 
Content Management No 
Digital Asset Management No 
Expense Management No 
Marketing Calendar No 
Strategic Planning No 

Project Management

Agile Methodologies No 
Budget Management No 
Client Portal No 
Collaboration Tools No 
Cost-to-Completion Tracking No 
Customizable Templates No 
Gantt Charts No 
Idea Management No 
Kanban Board No 
Milestone Tracking No 
Portfolio Management No 
Resource Management No 
Time & Expense Tracking No 
Traditional Methodologies No 

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