Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Adlook is a Brand Growth Partner delivering business results across the open internet, connected TV, audio, in-app, and in-game. Its Brand Growth Platform holds growth strategy, audience targeting, creative, activation, and measurement in one place, all in-house, with no add-ons, so clients aren't stitching audiences, creative, and measurement together from separate vendors. It is built for upper- and mid-funnel brand campaigns, reporting against business goals such as market share, ROI, sales, and brand equity, not media metrics alone.
Behind the results sits Adlook Intelligence, the technology layer that gives each brand its own Deep Learning model, trained on that brand's own data rather than one shared model across every advertiser. Adlook People, the client development and technical account teams, plan and run campaigns, and the agentic AI layer, operates parts of the platform on the client's behalf.
Key Features:
- Deep Learning bidder, trained per advertiser and continuously retrained on live performance data
- Content-based, LLM contextual, vector-based targeting across web, CTV, audio, in-app, and in-game
- ID-agnostic targeting, with no third-party IDs required
- Omnichannel reach across roughly 95% of the open internet on web, plus CTV, audio, in-app, and in-game inventory
- Attention-based buying, optimizing pre-bid toward verified attention rather than viewability alone
- In-house Creative Lab™ team, included in every campaign
- Supply path optimization, reducing intermediaries between advertiser and publisher
- In-house measurement suite, including Brand Lift Studies, cross-device attribution, and business-results tools such as Geo-Lift, offline sales, and footfall
Description
CoEx is an innovative, award-winning software tailored to help retailers and brands effectively manage their comprehensive 1st and 2nd party data strategies. We have integrated four essential solutions commonly used by digital marketers into a cohesive platform. With CoEx, users can oversee various data assets, including website interactions, mobile applications, CRM, and POS systems, all while standardizing data under a unified taxonomy to enhance our data marketplace. Our economical model, paired with a complete feature set, empowers clients to construct and maintain custom audience segments, all while reducing management expenses. A more efficient economic framework means that clients can allocate a greater portion of their marketing budget towards actual advertising rather than data ingestion and management costs. By achieving higher data match rates, we help clients avoid data loss that often occurs due to inadequate platform compatibility, enabling them to retain their entire audience and fully capitalize on marketing opportunities. Additionally, our platform provides access to valuable retailer and brand data, facilitating the creation of segments composed of qualified shoppers, thereby enhancing targeting effectiveness. This comprehensive approach positions CoEx as a vital tool for any organization looking to optimize its data-driven marketing efforts.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
DV Publisher Suite
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Adlook
Founded
2022
Country
United States
Website
adlook.com
Vendor Details
Company Name
Inmar
Founded
1980
Country
United States
Website
www.owneriq.com/platform-coex
Product Features
Product Features
Data Management
Customer Data
No
Data Analysis
No
Data Capture
No
Data Integration
No
Data Migration
No
Data Quality Control
No
Data Security
No
Information Governance
No
Master Data Management
No
Match & Merge
No